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SEO Specialist

Company: Plaid Inc
Location: San Francisco
Posted on: February 25, 2021

Job Description:

At Plaid, our mission is to empower innovators by delivering access to the financial system. Since 2012 we've helped tens of millions of consumers live a better financial life and over a thousand customers build a new financial future. Our customers range from startups like Stripe, Coinbase and Square to Fortune 500 enterprises like American Express and PayPal. Founded in 2012, Plaid has raised $300M of capital from major venture capital firms such as Kleiner Perkins, Andreessen Horowitz, Index, Spark and NEA, as well as global financial institutions such as Goldman Sachs and Citi. But we're just getting started. The Marketing team at Plaid is looking for a results-oriented SEO Specialist with expertise in organic traffic growth, organic funnel optimization and website experimentation. The ideal candidate possesses knowledge in all aspects of Search Engine Optimization, is both analytical and technical and has extensive experience in driving SEO programs with a proven record of delivering success. This is a position for an outstanding online marketing professional who thrives in a fast-paced dynamic environment, pays strict attention to detail, is quick to take initiative, and has the passion to make a significant contribution to Plaid's rapidly growing business. What excites you:

  • Perform full SEO audits and analysis (site architecture & performance, content, links, etc.)
  • Monitor site health, identify issues and drive roadmap for technical SEO improvements
  • Analyze large data sets to understand our inbound funnels, help improve internal data infrastructure and reporting processes
  • Develop, drive and measure impact of SEO growth initiatives, provide SEO guidance for new product launches and website updates, work on implementation in cross-functional teams
  • Identify growth opportunities within Plaid's integrated marketing efforts, develop and collaborate on cross-channel initiatives (e.g. Paid Search, Lifecycle etc.)
  • Manage website conversion rate optimization experiments, analysis, and reporting What excites us:
    • 4+ years of experience in SEO, preferably at a top-tier consumer or enterprise software company
    • Have managed full-funnel growth programs including A/B testing, channel effectiveness, and LTV/CAC analysis
    • A sensitivity for branding and how each interaction impacts customer perception
    • Are great at distilling complex analyses into easy-to-consume business insights
    • Familiarity with relevant SEO, experimentation and web analytics tools (e.g. Google Analytics, Google Search Console, Segment, Optimizely, SEOclarity, Ahrefs, SEOradar, etc)
    • Keep abreast of digital marketing and SEO trends We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Keywords: Plaid Inc, San Francisco , SEO Specialist, Other , San Francisco, California

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