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CRM Lifecycle Marketing Manager

Location: San Francisco
Posted on: October 19, 2020

Job Description:

Our client is looking for a Sr. Manager to join our Lifecycle Marketing team. Reporting to the Director of Retention Marketing, you will play a key leadership role on our Retention Marketing team. In this role, you will be responsible for developing a marketing and communication strategy for the full lifecycle of the marketplace across different customer touch points. Using, but not limited to, email, push, in-app messaging, and SMS, you will lead existing CRM associates to drive retention, conversion, and loyalty from all sides of our marketplace. Working with multiple stakeholders, you will develop the strategy for developing segmented and personalized campaigns and lifecycle flows across our different markets while making sure to tailor the message to the unique needs of each country. You will be empowered to scale up CRM operations, automate where necessary, and ensure personalization is at the heart of our CRM efforts to deliver our customers the right message, through the right channel, at the right time. Join us in creating a better everyday life for everyday people. Responsibilities Develop CRM strategy to engage customers across all sides of the marketplace with personalized and relevant campaigns across all stages of their lifecycle journey Create and execute a strategy for (i) optimizing existing content and messaging and (ii) optimizing the frequency and flow of communication across our different CRM tools Partner with various stakeholders (Product Marketing, Acquisition, International, etc.) to develop marketing strategies that drive lead capture, conversion, and retention RFP and lead all proposals around buy vs build decisions for existing and new CRM tools and products/platforms with vendors with the goal to simplify the speed at which CRM is able to execute campaigns Manage the workflow processes, procedures, guidelines, requirements, and testing plan for channels, new campaigns and lifecycle flows Analyze the performance of all campaigns and flows based on Retention OKRs while finding opportunities to improve and optimize CRM marketing programs Work with data, product marketing, and Eng/QA teams to define any new requirements to ensure the right attributes and data are available for relevant, personalized, and real-time campaigns Partner with product marketing and creative teams to continuously test (i) new content; (ii) lead capture opportunities, and (iii) conversion and reactivation optimizations Qualifications 7 years of lifecycle/CRM experience, ideally in a subscription or dual-sided marketplace setting 3 years of management experience with knowledge of developing and mentoring direct reports Deep experience journey mapping and developing lifecycle marketing / CRM / engagement marketing programs through email, push notifications, SMS, and/or in-app marketing Extensive experience working with different CRM tools (Braze, Iterable, SFMC, etc.) Familiarity with the technical and product side of marketing (IP reputation/deliverability Suppression lists, audience segmentation, etc.) Understanding and knowledge of different regulations that impact CRM efforts (CANSPAM, CASL, GDPR, etc.) Track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights Strong analytic skills and experience working with email and data (Looker) Ability to translate complex concepts into simple, clear and intuitive language Customer focus, with a deep understanding of the value Company provides for users Growth mindset, adaptability, and a drive for continuous improvement Desired Skills & Experience Familiar with sharing economy landscape Experience with referral and loyalty programs Strong verbal and written communication skills Excellent time-management skills and attention to detail Adapts well to fast-paced working environment Professional, positive, upbeat attitude SQL and HTML experience a plus You'll love working here because: The People. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams - people you can be proud to work with The Values. Care Deeply. We take time to be present and partner with our team and communities. Level Up. We navigate through ambiguity and go the extra mile. Be A Better Neighbor. We build a diverse and sustainable community and encourage all voices. Lead The Future Together. We value entrepreneurship and inspire by action. The diverse culture. We believe that we make better decisions when our workforce reflects the diversity of the communities in which we operate. Women make up more than half of our team and leadership, and we strive to recruit and retain employees from all over the world.

Keywords:, San Francisco , CRM Lifecycle Marketing Manager, Executive , San Francisco, California

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