Director, Product Marketing - B2B
Company: DocuSign, Inc.
Location: San Francisco
Posted on: October 31, 2024
Job Description:
Company OverviewDocusign brings agreements to life. Over 1.5
million customers and more than a billion people in over 180
countries use Docusign solutions to accelerate the process of doing
business and simplify people's lives. With intelligent agreement
management, Docusign unleashes business-critical data that is
trapped inside of documents. Until now, these were disconnected
from business systems of record, costing businesses time, money,
and opportunity. Using Docusign's Intelligent Agreement Management
platform, companies can create, commit, and manage agreements with
solutions created by the #1 company in e-signature and contract
lifecycle management (CLM).What you'll doAs Director, Product
Marketing - B2B you will be responsible for developing a team of
high performing Product Marketers who own messaging, positioning
and GTM strategy for our B2B products. You will work with Product
across the entire product lifecycle to create, launch and sustain
new offerings and features. You'll drive product messaging and
positioning, collaborate with demand generation and other parts of
marketing to create high impact content and build a pipeline for
the product. You'll work with Business Development to grow our
relationship with strategic partners like Salesforce, SAP, Coupa
and more. You'll enable our Sales teams with content and tools
aligned to customer needs in various stages of the sales cycle.
You'll work cross-functionally with Product Management, Sales,
Marketing, Customer Success, and senior leadership.This position is
a people manager role reporting to the Sr. Director, Product
Marketing.Responsibilities
- Be responsible for the positioning, messaging, and value
propositions of Docusign's B2B products
- Create, lead, run, and measure product marketing and lead
generation initiatives to showcase the value of Docusign's B2B
product and capabilities to target markets
- Partner with Demand Generation to define market segmentation
and campaign strategy
- Lead efforts to create the high impact messaging and assets
required to implement
- Work with Business Development to ensure that our key ecosystem
partners have the messaging, content and tools they need to be
successful channel partners
- Collaborate with Sales Enablement to ensure that content,
tools, and other product marketing assets are effectively deployed
to and used by the field
- Support strategic customer and internal events (e.g.,
customer/partner conferences, sales meetings) by owning development
of presentations, sessions and training
- Collaborate with Product Management to ensure that new products
and functionality are featured, packaged, priced, launched, and
communicated effectivelyJob DesignationHybrid: Employee divides
their time between in-office and remote work. Access to an office
location is required. (Frequency: Minimum 2 days per week; may vary
by team but will be weekly in-office expectation)What you
bringBasic
- 8+ years of product marketing (or similar) in the B2B SaaS
space
- 3+ years of people management experience
- 12+ years experience with a BA/BS degree or equivalent work
experiencePreferred
- Excellent verbal and written communication skills
- MBA degree or equivalent work experience
- Strong record of successful people management and
leadership
- Experience in one or more of the following categories: Contract
Lifecycle Management, Configure-Price-Quote (CPQ), Customer
Relationship Management, Document Generation
- Self-starter who can drive cross functional initiatives with
minimal guidance
- Consistent record of understanding and simplifying complex,
technical topics for non-technical audiencesWage TransparencyPay
for this position is based on a number of factors including
geographic location and may vary depending on job-related
knowledge, skills, and experience.Based on applicable legislation,
the below details pay ranges in the following locations:California:
$171,500.00 - $277,025.00 base salaryIllinois and Colorado:
$164,800.00 - $232,750.00 base salaryWashington and New York
(including NYC metro area): $164,800.00 - $242,225.00 base
salaryThis role is also eligible for bonus, equity and .Equal
Opportunity EmployerIt's important to us that we build a talented
team that is as diverse as our customers and where all employees
feel a deep sense of belonging and thrive. We encourage great
talent who bring a range of perspectives to apply for our open
positions. Docusign is an Equal Opportunity Employer and makes
hiring decisions based on experience, skill, aptitude and a can-do
approach. We will not discriminate based on race, ethnicity, color,
age, sex, religion, national origin, ancestry, pregnancy, sexual
orientation, gender identity, gender expression, genetic
information, physical or mental disability, registered domestic
partner status, caregiver status, marital status, veteran or
military status, or any other legally protected category.
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Keywords: DocuSign, Inc., San Francisco , Director, Product Marketing - B2B, Sales , San Francisco, California
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