Growth Analyst, Lifecycle Marketing

Company: Zeplin
Location: San Francisco
Posted on: May 15, 2022

Job Description:

As the Zeplin crew, we're building an app used by tens of thousands of product teams daily. While creating a common language for our fellow designers and developers, we care deeply about building a product that delights them. About The Role The Growth Crew at Zeplin drives new user acquisition, monetization, and retention and manages a registered user base of more than 4 million users. The Growth Analyst will help drive growth across the user lifecycle with focus on retention. This will require a strong understanding of our users based upon usage, demographic, and firmographic data. This person will build hypothesis on how we can help users gain the most value from Zeplin and run growth experiments with targeted content, using channels like in app prompts, email & more. Not all experiments will succeed and that's OK --- the ones that do succeed will make all the difference. This role will play a critical part in scaling our product-led growth machine, as the marketing partner to Growth Engineering and Growth Product, as well as Sales and Support Crews. Responsibilities Leverage the Zeplin data warehouse to build data models and provide insight into drivers of retention, churn, and contraction Design and run experiments to drive uplift in retention, including actions that will help increase active use of Zeplin Work with Product and Engineering to build features & tools that will support growth experiments and work with Marketing on creating tailored content to use in those experiments Analyze and report results from growth experiments, learning and improving over time Scale & implement successful growth experiments across the user base Requirements 2 years in a quantitative role. Backgrounds could include consulting, technology, or marketing agency Fluent in building spreadsheets Depth in using qualitative and quantitative data to build hypothesis & drive insight A passion for experimentation & helping users gain product value You collaborate well across teams and have strong communication skills Familiarity with SQL, marketing automation (such as Hubspot or Marketo), CRM (such as Salesforce), analytics (such as Segment or Mixpanel) Experience working in a B2B SaaS startup and a good understanding of SaaS metrics Experience working with product teams and features roadmap About Zeplin Zeplin is a connected space for product teams to share designs, generate specs, assets, and code snippets. We've reached over 4 million users from thousands of product teams, including Airbnb, Dropbox, Pinterest, Microsoft, and many more in just six years. We're a Y Combinator startup backed by notable investors like Elad Gil, Mike Maples, Kevin Hale. We're a small, distributed crew with offices in San Francisco, Istanbul, and London, UK. Zeplin started as one piece of the product development cycle. And now designers and engineers interact at every point, from idea to production. Our goal is to help with all the issues that product teams might face in this process.

Keywords: Zeplin, San Francisco , Growth Analyst, Lifecycle Marketing, Professions , San Francisco, California