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Sr. Data Analyst, Member Acquisition

Company: HoneyBook Inc.
Location: San Francisco
Posted on: January 16, 2022

Job Description:

HoneyBook is the leading business and financial management platform for small business service providers and freelancers. By combining tools like billing, contracts and client communication, HoneyBook helps business owners get organized so they can provide top-tier service at every step. HoneyBook is trusted by service providers across the U.S. and Canada who have booked more than $4B in business on its platform. Every day at HoneyBook we are on a mission to empower the creative economy to rise together, doing what they love. Our award-winning culture is built on core values that drive everything we do, including putting people first. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply. HoneyBook is on the search for a Senior Data Analyst to join the Business Analytics team in our San Francisco office. We are looking for a seasoned analyst to provide critical insights to marketing and business stakeholders in order to efficiently scale our customer acquisition funnel. Here are a few of the things you will do:

  • Improve ROI of marketing initiatives by building robust performance measurement and quantifying indirect influence of media channels.
  • Analyze multi-channel acquisition paths and derive actionable insights to optimize media mix and funnel conversion.
  • Evaluate customer onboarding flow and create a cross-functional roadmap for stakeholder teams to experiment with different strategies and approaches using a common measurement framework.
  • Extract data from internal systems, identify the correct metrics needed, create reports and analyze them to understand key trends.
  • Discover and effectively communicate actionable insights to marketing stakeholders and senior leadership that address the most important business questions we are facing.
  • Create systems and tools to empower the team to find answers themselves. Here is what is needed:
    • 4+ years experience in a data analytics role, preferably in a fast-growing SaaS company.
    • Expert SQL skills coupled with the intellectual curiosity and analytical mindset to use data to drive business decisions.
    • Marketing analytics experience with performance marketing / lifecycle marketing / content marketing working with data from tools like Google Analytics, Facebook Ads, DSPs, Iterable / other ESPs, etc.
    • Proficiency with data visualization tools - Looker, Tableau, etc.
    • Proven track record of collaborating with business leaders to understand their needs, propose data-driven solutions and roll out processes to improve performance.
    • You thrive in a changing environment and are able to juggle and prioritize multiple initiatives.
    • You are a strong communicator and have an art for distilling complex quantitative data and findings into simple, actionable recommendations.
    • You have a bias towards action and desire to be a change agent; you're ambitious and comfortable making mistakes because you learn from them and bounce back quickly.
    • You assume everyone's best intentions, welcome a healthy debate, and eagerly seek and give help.
    • And most importantly, you believe in HoneyBook's mission and know how you will contribute to our success. The good stuff:
      • Mission driven. You'll be joining more than just another startup-our members are at the heart of everything we do. Your work will directly impact small business owners. -
      • Impact . We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box-thinking and innovation; be ready to fail fast and often!
      • Compensation : We offer a competitive salary + meaningful equity based on merit.
      • Benefits + Perks : From wellness programs to open paid time off and exceptional family leave policies, the health and happiness of our employees is foremost. The opportunity at HoneyBook is huge - our primary customers today are service-based small businesses and freelancers. Our company, like the members we serve, thrives on creativity and risk-taking; in eight years, we've become the biggest and the most widely recognized player in the small business and freelance space. To date, HoneyBook has raised $248M and is backed by investors such as Durable Capital Partners LP, Tiger Global Management, Battery Ventures, Zeev Ventures, 01 Advisors, Norwest Venture Partners, OurCrowd, and Citi Ventures. Follow us on Medium and Instagram and catch the latest stories about HoneyBook. Read about what our employees are saying about us on Glassdoor. HoneyBook is committed to diversity, inclusion and belonging and is proud to be an equal opportunity employer. We do not tolerate discrimination and do not make hiring or employment decisions on the basis of race, religion, color, national origin, sex, gender identity, age, disability, marital status, veteran status, or other applicable legally protected characteristics. We also consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. We strive for the best candidate experience for all applicants and if you need special assistance, please let us know. - At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual responses. In fact, we aren't even able to see if you've responded or not! Responding is your choice and it will not be used in any way in our hiring process. Let us know what your pronoun(s) is/are (she/her, they/them, he/him, ze/zir, etc.).
        We'd love to learn more about you. Please share your LinkedIn profile.
        What about HoneyBook excites you?
        What marketing platforms and channels do you have experience analyzing? -*
        Due to COVID-19, all of HoneyBook's Bay Area based employees are working remotely. Once we reopen the office, we will be moving to a hybrid model. Are you able to work from our SF office once it reopens? -*
        -- Are you authorized to work in the United States for any employer? -* -*
        -- Will you now or in the future require visa sponsorship? -* -*
        -- How did you initially hear about this job? -* -*
        Please select If you selected "HoneyBook Employee" or "Other" above, please specify here:
        Voluntary Demographic Questions - USHoneyBook is committed to diversity, inclusion and belonging and is proud to be an equal opportunity employer. We do not tolerate discrimination and do not make hiring or employment decisions on the basis of race, religion, color, national origin, sex, gender identity, age, disability, marital status, veteran status, or other applicable legally protected characteristics. We also consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. We strive for the best candidate experience for all applicants and if you need special assistance, please let us know.At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual candidate responses. Responding, or not responding, is your choice and it will not be used in any way in our hiring process or decisions. I identify my gender as:
        Female
        Male
        Non-binary / third gender (Inclusive of bigender, agender, androgynous, gender fluid, gender non-conforming)
        I prefer to self-describe
        I prefer not to say
        I identify as transgender:
        Yes
        No
        I prefer to self-describe
        I prefer not to say
        I identify my sexual orientation as:
        Asexual
        Bisexual
        Gay and/or lesbian
        Heterosexual
        Pansexual
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        I prefer to self-describe
        I prefer not to say
        I identify my ethnicity as (mark all that apply):
        Alaskan Native / Indigenous American / Native American
        Black / African-American/ Of African descent
        East Asian (inclusive of Chinese, Japanese, Korean, Mongolian, Tibetan, and Taiwanese)
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        Pacific Islander
        South Asian (inclusive of Bangladeshi, Bhutanese, Indian, Nepali, Pakistani, and Sri Lankan)
        Southeast Asian (inclusive of Burmese, Cambodian, Filipino, Hmong, Indonesian, Laotian, Malaysian, Mien, Singaporean, Thai, and Vietnamese)
        White
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        Veteran Status:
        Yes, I am a veteran
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Keywords: HoneyBook Inc., San Francisco , Sr. Data Analyst, Member Acquisition, Professions , San Francisco, California

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