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Analyst

Company: Ursus, Inc. - Talent, Services & Solutions
Location: San Francisco
Posted on: February 25, 2021

Job Description:

Responsibilities include:* Function as an analytic expert on social listening analysis. Quickly identify business needs and set up social listening monitors/searches by using advanced knowledge on writing queries and analyzing digital/social conversation* Work closely with the Social Media team to utilize social listening to measure brand health and monitor sentiment* Going beyond the basic data to provide meaningful analysis that can provide actionable insights, help identify business opportunities, and evaluate campaign performance* Work in close partnership with the Social Media and PR teams to capture key events/moments, find consumer insights and integrate findings to share out with broader organization timely* Be very familiar with media measurement, KPI & benchmarks setting for media/marketing campaigns and provide actionable insights that will inform future media planning and create consistent approach for campaign performance evaluation* Partner directly with external agencies on reporting and analytics including media, social listening and other marketing activities* Design and present reports in a visual and compelling format, including gathering & processing data, designing reports/dashboards, in-depth performance analysis, presenting actionable insights & recommendationsQualifications* 5-7 years of marketing analytics experience with a specialization in media and social campaign analytics at large agency and/or client-side at a large company* Expertise in using social listening tools (e.g., Meltwater, Sysomos, Brandwatch, Netbase, Sprinklr, Radian6)* Proven experiences in data processing and analysis among large data sets* A deep understanding of cross-channel measurement and KPIs setting* Proven experience on reporting and analytics across different media channels and media types (e.g., Paid media, Display, Search, Social, programmatic, Web) * Highly proficient in media campaign management and analytics tools/platforms (e.g., DoubleClick, LinkedIn, Facebook, Instagram, Twitter, YouTube, IAS, MOAT)* Strong Excel and dashboard design skills and experience with analytics/statistical tools (e.g. SQL, SAS, SPSS)* A deep understanding of B2B/B2C social platforms and how brands should play in these spaces (e.g., KPI, benchmarks)* Ability to use data to provide actionable insights, drive effective outcomes and inform business decisions and future content strategy* Comfortable working within a test & learn culture that's known for speed, agility* Bachelor or Master's degree in marketing, statistics and/or business* Demonstrated ability to work collaboratively across a matrixed organization* Strong communicator with the ability to drive and influence strategic buy-in from stakeholders and business groups* Analytical and data driven mind-set

Keywords: Ursus, Inc. - Talent, Services & Solutions, San Francisco , Analyst, Professions , San Francisco, California

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