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Marketing Operations & Technology Analyst, Web/Advertising Technology

Company: Okta
Location: San Francisco
Posted on: January 15, 2021

Job Description:

Job Description: Okta is looking for a Marketing Operations Analyst to join the Marketing Operations & Technology team. In this role, you will be responsible for ensuring that the infrastructure and processes for tracking across our digital channels and platforms is world class. You will work closely with the web and advertising teams to bring on new technology and optimize existing integrations. Our ideal candidate is a creative problem solver with a knack for designing, executing, and maintaining seamless and scalable processes. Job Duties and Responsibilities:Project manage cross functional digital measurement effort to ensure that we are capturing pertinent data across all channelsSupport and monitor Google Analytics 360 Salesforce integration Assist in evaluating and integrating new tools and technology for the web and advertising teams with Business Systems and ITWork closely with the advertising team to ensure that all of their promotions are being tracked appropriately within our systemsMaintain and iterate upon our custom UTM tracking systemPartner with the data science team to ensure that the data across all of our systems is available and accurate for reporting in TableauAct as liaison between marketing technology & operations and other teams requiring assistance with digital measurement and attribution trackingManage the day to day operations of some of our key marketing technologiesRequired Skills:Required: 2-5 years of experience in Marketing OperationsMarketo Certified Expert (MCE) or 3-5 years of detailed Marketo experienceSalesforce expert - certifications are a plusGoogle Analytics expertFamiliarity with advertising technology Strong technical understanding of system integrationsUnderstanding of marketing funnel tracking and attribution modelsStrong critical thinker and problem solver with scalability and efficiency constantly in mindAbility to juggle and prioritize several critical projects at onceAstute attention to detailEffective oral presentation and written communication skillsStrong Analytical skills with advanced experience in Excel and some exposure to TableauKnowledge (and enthusiasm) of marketing automation best practices, emerging trends, and technologiesOkta is rethinking the traditional work environment, providing our employees with the flexibility to be their most creative and successful versions of themselves, no matter where they are located. We enable a flexible approach to work, meaning for roles where it makes sense, you can work from the office, or from home, regardless of where you live. Okta invests in the best technologies and provides flexible benefits and collaborative work environments/experiences, empowering employees to work productively in a setting that best and uniquely suits their needs. Find your place at Okta .Okta is an Equal Opportunity Employer. LI-BM1

Keywords: Okta, San Francisco , Marketing Operations & Technology Analyst, Web/Advertising Technology, Professions , San Francisco, California

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