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Senior Analyst, Growth Marketing (Search)

Company: DraftKings
Location: San Francisco
Posted on: December 5, 2019

Job Description:

We're reimagining sports and technology. DraftKings is bringing sports fans closer to the games they love and becoming an essential part of their experience in the process. An industry pioneer since our founding in 2012, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do and we think you will too. Join a groundbreaking team. We're looking for a Senior Search Analyst to work alongside our world-class team of Marketers, Data Scientists, Engineers, and Product Managers. In this role, you will run media campaigns that grow a significant digital channel in-house. Our company is agile and values transparency, high levels of autonomy, and cross-functional collaboration. If this sounds good to you, we hope you'll join us. What you'll do as a Senior Analyst: You will manage Paid Search performance marketing campaigns on web and mobile across various supply partners for our products. Conduct campaign analysis and share learnings cross-functionally. Design and execute A/B tests to maximize revenue opportunities. Create innovative solutions to optimize and deliver ad campaigns. Collaborate with marketing leadership to influence overall buying strategies. Work closely with the Marketing Creative team to build best-in-class creatives. What skills you will use: Bachelor's degree in Business, Economics, or related field. 2+ years analyzing large data sets, preferably in the digital ad buying space. 2+ years hands-on experience executing and optimizing campaigns within various Paid Search platforms (Google, Apple, etc.). Exceptional analytical skills and attention to detail as well as the ability to clearly communicate results and define next steps. Advanced Microsoft Excel domain knowledge. You are able to quickly identify new opportunities. Ability to negotiate and effectively influence internal and external parties. Ability to work independently or with a team in a fast-paced and dynamic environment. Who are we a good fit for? We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we're great at coming together to find creative solutions to some of tech's most interesting problems. If that sounds good to you, join us.

Keywords: DraftKings, San Francisco , Senior Analyst, Growth Marketing (Search), Professions , San Francisco, California

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