Global Marketing Strategist - Citrix

Company: Arrow Electronics, Inc.
Location: Santa Clara
Posted on: July 10, 2025

Job Description:

Position: Global Marketing Strategist - Citrix Job Description: The Global Marketing Strategist oversees marketing strategy development and campaign planning/ execution for Citrix. An all-rounder in marketing, you will be experienced in developing/ implementing go-to-market and global marketing plans utilizing both digital and field marketing tactics to increase Arrow’s market share, visibility and develop pipeline in line with organization priorities and business plans. A natural communicator, you will collaborate with global teams across multiple geographies and form a high level of rapport with internal and external stakeholders. What You’ll Be Doing: Develops, plans and leads the execution of global marketing strategy and experiences to promote Citrix targeting both partner ecosystem audiences and targeted end customers, using modern marketing capabilities Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively. Monitor global campaign KPIs and results in line with business expectation, responsible for regular communication of results to global stakeholders. Uses advanced understanding of Citrix go-to-market strategies, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers. Owns global Citrix marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team. Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue. Proposes creative ideas to maximize the impact of campaigns and drive growth. Manages and governs regional marketing campaign budget requests. Governs and approves spend of marketing budgets to regional and partner marketing plans, ensuring plans sit within global frameworks and align to business plans. What We Are Looking For: Requirements: 5 to 7 years of global marketing experience Minimum 3 years of experience in strategic marketing plan creation Experience in the IT sector is required Experience in developing demand generation programs to multi-persona buying groups Experience developing muti-tactic campaigns for multi region execution utilizing digital marketing, field marketing (event experience a must) and Account Based Marketing techniques. Experience in developing marketing plans both to and through channel ecosystem partners. Qualities: Team player, with strong interpersonal service skills Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time Skills: Strong writing, presentation and communication skills Proficient in Microsoft Office products Work Arrangement: Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership. What’s In It For You? At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. Medical, Dental, Vision Insurance 401k, With Matching Contributions Short-Term/Long-Term Disability Insurance Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options Paid Time Off (including sick, holiday, vacation, etc.) Tuition Reimbursement Growth Opportunities And more! Annual Hiring Range/Hourly Rate: $76,800.00 - $92,950.00 Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. Location: US-FL-Florida (Remote Employees) Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company’s request and sole discretion. Time Type: Full time Job Category: Marketing and Communications EEO Statement: Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy) We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Keywords: Arrow Electronics, Inc., San Francisco , Global Marketing Strategist - Citrix, PR / Public Relations , Santa Clara, California