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Ad Operations- Tagging Specialist

Company: ICON International, Inc.
Location: San Francisco
Posted on: September 15, 2019

Job Description:

Looking to relocate to Fort Lauderdale ICON is looking for an Ad Tech Specialist to focus on tagging and data collection, as part of the Digital Media team.--The candidate will have a strong background in setting up a variety of ad tags, including analytics, conversion, and DMP, and be able to recommend strategies and tactics to the client.--The candidate will also be able to advise internal staff, as well as client leads, on best practices around implementation, troubleshooting, and technical structure of all ad tags, and ensure all data collection is running optimally. This is an exciting opportunity to lead a high-priority discipline within a growing area of the ICON business.--The candidate will receive significant internal support from the Ad Operations team, as well as the Digital Leadership Team, and will be the internal expert in the area of site tagging and analytics process.------ICON is looking for a candidate with the required technical experience, along with the right personal characteristics such as ability to work in a team setting, effective communication skills, and strong determination to see a project through to successful completion. This is a role with heavy exposure to clients. Responsibilities:Provide guidance and feedback on site tagging strategies, including recommendations on:Tag Management SolutionsCollection of custom data through dynamic variablesImplementation of various marketing and analytics of tags, including:Conversion pixelsSite AnalyticsDMP set upAudience segmentsRetargeting tagsBuild tags from the client's site analytics platforms (Google Analytics, Adobe Analytics), and implement on site.Meet with client regularly to ensure marketing and analytics needs are being met through tagging strategies and data collection.MarketingProgrammaticAnalyticsQA of different tags to ensure proper function and optimal performance; troubleshoot any issues.Build and implement regular schedule of tag check-up, to catch issues in a timely manner.Work closely with Ad Ops on generation of Floodlight tags; advise on proper set up, including custom variables. Candidate Background and Requirements:5+ years digital media / ad tech experience; agency, publisher, or vendorStrong knowledge of agency Ad Operations function and roleExperience in implementation of website analytics tools (Google Analytics, Adobe Analytics, etc.)Deep understanding of data collection as it relates to digital media and website visitationKnowledge of Google Campaign Manager (other ad servers a plus)Coding and Web Development background a plusAbility to communicate technical concepts to marketing and media teamsCollege degree required.Must have the legal right to work in the United States. ICON International provides a high-energy growth environment, along with a competitive base salary and excellent benefits including PTO, medical, dental, vision, company sponsored on-site gym, 401(k) with match, profit sharing, ESPP and free parking. For immediate, confidential, consideration, please reply to this ad. For more information about ICON visit our web site at No agencies at this time please. EOE Relocation expenses will not be provided. Job Type: Full-time

Keywords: ICON International, Inc., San Francisco , Ad Operations- Tagging Specialist, Other , San Francisco, California

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