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Head of Growth

Company: Multiply
Location: San Francisco
Posted on: June 10, 2024

Job Description:

Position Overview:We're looking for a Head of Growth to spearhead our user acquisition strategies and scale our customer base rapidly across multiple product lines. The ideal candidate is creative, has B2C experience, thrives in a fast-paced startup environment, and is passionate about pushing the boundaries of growth marketing through experimentation. As the first in-house marketing hire, you'll work closely with the executive team to define the strategy, stand-up programs, and report on performance.Responsibilities include:

  • Develop and execute demand-generation initiatives to drive new leads across multiple product lines.
  • Encourage and lead a culture of rapid experimentation, constantly testing new channels, messaging, and tactics to optimize user acquisition and conversion rates.
  • Architect and oversee paid campaigns across various platforms.
  • Develop and manage field marketing initiatives in key regions.
  • Work with content marketing freelancers to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest.
  • Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend.
  • Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and next steps.
  • Develop and manage the marketing budget.
  • Continue to hire and manage contractors and freelancers to support various marketing activities.Qualifications:
    • Minimum of 5 years of experience in growth marketing, ideally with a focus on fintech.
    • Proven success in scaling user acquisition and driving revenue growth in a startup environment.
    • Strong analytical skills and experience with growth analytics tools.
    • Demonstrated ability to adapt quickly to market changes and implement innovative growth strategies.
    • Excellent communication and collaboration skills.About MultiplyMultiply is building financial products for innovators.We started with an affordable line of credit secured by private tech company stock, enabling employees to buy a home, pay tuition, pay for their wedding, and other major life events without giving up any equity or waiting for an exit. It's the most affordable, convenient, and fair source of liquidity available.We also offer a home financing product that helps customers buy a home, getting credit for their more unique assets like company equity.Multiply partners with companies to offer our products as an employee benefit, helping them attract and retain top talent in a competitive hiring market.Multiply is a Series A startup backed by Kleiner Perkins, A* Capital, and Box Group, as well as founders and executives from Plaid, Figma, DoorDash, Notion, Instacart, Faire, Flexport, Ramp, Niantic, Rippling, Iterable, Lattice, Newfront, and more.

Keywords: Multiply, San Francisco , Head of Growth, Other , San Francisco, California

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