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Sr. Brand Strategist

Company: Zenni Optical
Location: San Francisco
Posted on: August 7, 2022

Job Description:


Company Overview:

Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in Marin County, California, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription and protective eyewear curated with a sense for fashion and incredible selection. With over 33 million frames sold worldwide, a pair of Zenni's is owned in every country across the globe. Zenni is proud to be the Official Eyewear Partner of the Boston Red Sox, Chicago Bulls and San Francisco 49ers. For more information, visit or connect on Facebook, Twitter, Instagram or Pinterest.

Position Overview

Zenni is looking for an action-oriented brand strategist to help us further define and activate our strategy across all aspects of our business. In this role, you'll be responsible for leading the strategic development, planning, and execution of both product expansions and high-priority Brand initiatives. As a mission-driven company, we combine that vision with hard-working ecommerce retail solutions to drive growth and make happy customers - currently that's about 50 million of them who #lovemyzennis. As a culture we're innovative in our thinking, agile in execution and passionate about what we do.

A strong predictor for success will be evident in a candidate who has a passion for driving strategic development, planning, and execution of integrated marketing programs and campaigns. This individual is a highly creative and non-traditional thinker, who recognizes the virtues of culture, communities, and consumers seeks to understand how they are inspired and driven. The preferred candidate is hands-on, highly collaborative and is regarded as a connector of ideas, initiatives and people - combining big picture thinking with an ability to focus on the details.

What You'll Be Doing At Zenni

  • Implementing solutions that solve real world brand, social and cultural problems
  • Working across multiple lines of business (product, marketing, HR) to develop strategies, best practices and standards that support Zenni as a mission-driven, industry leader
  • Evolving and defining the Zenni brand, including its relationship to our products, initiatives and programs for both consumer and business audiences
  • Partnering with the consumer research team to understand the perceptions and behaviors of our customers, target audiences (and the market more broadly) to drive insightful strategies and effective activations
  • Collaborating with our internal creative teams to ensure the brand expression, storytelling, voice, messaging and communications are on strategy, distinctive and compelling
  • Developing a clear brand perspective on product and marketing campaigns that help our integrated marketing teams optimize impact
  • Supporting partners or external agencies to ensure the most effective use of their skills and deliverables
    Your Experience

    5+ years of experience in building brands and developing marketing strategies based on market segmentation

    Collaborative Experience Within Company Or Agency Teams

    Portfolio of brand-building projects

    Business acumen and a practical mindset

    Good communication and presentation skills

    People skills - this is a role that requires influence and support

    Ability to be flexible and multi-task in a deadline driven environment

    Technical proficiency - we're a digitally centric business

    Previous experience working in a retail or e-commerce environment preferred

    This role will be located in the Bay Area, but we have a flexible work-remote policy as well

    • Competitive Salaries and Excellent Medical, Dental, and Vision Benefits
    • Remote/Hybrid flexibility
    • 401k with company match
    • Your choice of PC or Mac hardware and accessories
    • Free catered lunch every day!
    • Annual employee eyeglasses stipend
    • Great Work Life Balance!
    • Opportunities for growth and professional development in a financially stable, successful, growing Company

Keywords: Zenni Optical, San Francisco , Sr. Brand Strategist, Other , San Francisco, California

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