Paid Social Marketing Manager

Company: Lemonaid Health
Location: San Francisco
Posted on: June 12, 2021

Job Description:

Lemonaid Health is a mission driven technology startup committed to providing quality and affordable healthcare to patients nationwide. We build long term relationships with patients by offering a broad range of primary care services to help them lead happier, healthier lives. We're backed by large strategic and healthcare investors like OTV and Health Velocity Capital.

Lemonaid Health comprises an entrepreneurial team of over 100 people who live each day by our 7 Guiding Principles including celebrating wow, setting a high bar, leading in innovation, and championing equality. Interested in transforming healthcare? Apply today and join our growing team of Lemons!

This position is located in San Francisco, CA and reports to the Performance & Analytics Marketing Manager.

What you'll do:

• Manage and optimize existing Facebook ads campaigns to achieve performance targets, while identifying and testing new opportunities for efficient growth.
• Hit or exceed monthly channel conversion and efficiency targets across multiple service areas.
• Perform daily analysis and optimization on campaign performance, keeping a close eye on key campaign KPIs (ROI, conversion rates, CPA, order volume, etc.)
• Prepare and deliver performance reports identifying successes and opportunities for improvement.
• Assist with creative testing pipeline and ensure that tests are achieving statistical significance.
• Conduct regular (weekly) tests and deep-dive analyses and share out to the wider team.
• Interface with our account representatives at Facebook to stay up-to-date on recommendations, best practices, and new features.
• Contribute to paid social strategy and testing roadmap.

What you'll bring:

• 3-5 years' experience managing Facebook Ads, either in-house, at a marketing agency.
• Attention to detail and diligence in documenting work
• Proficiency using Excel: Pivot Tables, VLOOKUP, etc.
• Clear communication and flexibility to adjust to changing goals/conditions
• Performance-driven, motivation to hit and surpass targets
• Strategic mindset, understanding of the customer marketing funnel and the nuances of marketing messaging
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-paced environment
• High level of accuracy and attention to detail
• Communicate professionally, tactfully, and kindly while maintaining a high level of confidentiality at all times

Why we think you'll be excited about us:

At Lemonaid Health, we strive to be the best place to work. We have ingrained a culture of giving and receiving feedback, and providing a challenging, yet fun, work environment.

We are proud to offer competitive medical benefits in addition to 401(k) matching, generous PTO, and more!

Our Lemons live each day by our Guiding Principles:

• Aim for "wow" in everything we do.
• Be driven by our mission to increase access to healthcare.
• Lead in innovation - act first.
• Communicate clearly using the correct communication medium.
• Set a high bar for ourselves and each other - provide and take feedback.
• Be proactive - never say "that's just how we always do it".
• Champion equality - proactively be anti-discriminatory.

Lemonaid Health is committed to providing equal employment opportunities and bases all hiring decisions upon business needs, job requirements and individual qualifications without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status.

Keywords: Lemonaid Health, San Francisco , Paid Social Marketing Manager, Other , San Francisco, California