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Manager, Influencer Relations

Company: GolinHarris
Location: San Francisco
Posted on: June 13, 2021

Job Description:


Do you live and breathe digital marketing? Are your social feeds filled with tastemakers, thought leaders and trendsetters? Are you a go getter who is curious about the world around you? Stop 'gramming your breakfast bowl and keep reading.

Golin's Technology Practice is hiring a Manager with a specialty in Influencer Strategy and Engagement. You'll work across clients as part of our digital team that excels at making brands hyper-relevant online to drive offline impact. You'll work with a rock star team of digital catalysts, creators, and analysts to design program strategy, identify real-time influencer opportunities and monitor issues and trends that will yield engagement opportunities for your clients. You'll integrate across digital platforms, organic and paid channels to drive results.

Sound like you want to "Go All In" with us? Here are the details:

What You'll Do:

  • Develop influencer strategies across tech brands, and brand programs
  • Recommend the optimal influencer approach relevant to a client's program objectives
  • Regularly identify and vet new and up-and-coming influencers for current and future programs
  • Create meaningful relationships with online influencers to deliver above and beyond content and engagement
  • Seve as a liaison between client teams and influencers to deliver mutually beneficial results.
  • Negotiate and coordinate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
  • Manage off and online influencer engagements including experiential and influencer events
  • Ensure all influencer engagements, both paid and organic, meet client and FTC guidelines
  • Serve as an ambassador of Golin's influencer capabilities as it relates to organic and new business opportunities
  • Advise clients on and execute paid social media campaigns
  • Serve as expert in integrated digital programs across, paid, owned and earned media in social campaigns
  • Cultivate a culture of support, growth and partnership among team
  • Foster and maintain productive and influential client relationships
  • Identify solutions and work with teams and independently to drive client success and grow relationships
  • Serve as culture builder and mentor, driving innovation and sparking ideas among your teammates

What You Have:

  • Bachelor's degree in marketing, communications or related field with 3-6 years' experience at a digital, advertising, media or PR agency, and a deep understanding of social media, specifically influencer strategy, management and execution
  • Passion for uncovering the latest digital marketing and social media platforms and tools
  • Excellent verbal, written, presentation and problem-solving skills
  • Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools
  • Experience creating and executing influencer campaigns across social channels such as Facebook, Snapchat, Twitter, Instagram, Clubhouse and LinkedIn
  • Experience executing brand-level influencer strategies and ability to communicate them with complete digital fluency
  • Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
  • A strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned and paid media, and apply analytics to measure results and provide insights
  • Highly adaptable and ability to shift priorities in real-time to meet client needs
  • A genuine passion and curiosity for popular culture - from sneaker drops to foodie trends, sports and entertainment. Your passion for tracking trends means you're game ready to develop engagement tactics that will creatively target consumers around the country.

About Us:

Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin and we are focused on establishing a culture that is intentionally inclusive, potently diverse and uncompromisingly equitable.

Our expertise ranges from brand-building and cutting edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Recently named PR Week's Global Agency of the Year and winner of a 2019 Gold Cannes Lion, we tend to Go All In, in everything we do. We're especially committed to going all in for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers unlimited time off, enhanced family care, generous health and wellness benefits, our work from anywhere positioning and a monthly LifeTime stipend for the gym or hobbies. Our culture is built around happy people who are the best at what we do!

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Keywords: GolinHarris, San Francisco , Manager, Influencer Relations, Other , San Francisco, California

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