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Director, Digital Acquisition and Retention-Mobile and Online Banking

Company: First Republic
Location: San Francisco
Posted on: June 12, 2021

Job Description:

Director, Digital Acquisition and Retention-Mobile and Online Banking

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At First Republic, we care about our people. Founded in 1985, we offer extraordinary client service in private banking, private business banking and private wealth management. We believe that personal connections are everything and our success is driven by the relationships we form with our colleagues and clients. You'll always feel empowered and valued here.

Incredible teams doing exceptional work, every day

The Digital Channels team is responsible for client-focused digital experiences that support our Consumer Private Banking, Corporate, and Private Wealth Management businesses.

Duties and Responsibilities

We are seeking a Director, Digital Acquisition and Retention for Mobile and Online Banking. A player/coach role, you and your team will lead our efforts in executing campaigns aimed at increasing our monthly active users.

This newly created role is an opportunity to be part of building the function from the ground up in a growing company and team.

What you'll do as a Director, Digital Acquisition and Retention-Mobile and Online Banking:

  • Be relentless about finding opportunities to increase monthly active users for our apps and online banking
  • Define and execute go-to-market strategies that measurably increase client digital engagement
  • Develop and execute cross-channel campaigns (online properties, hard copy collateral, direct mail, events ) to support adoption goals
  • Position our digital products and features, driving messaging across product and outbound channels and evangelizing our digital offerings internally and
  • Identify key audiences and segments to focus on, and build plans that support these goals
  • Establish engagement goals for key Develop KPI and measurement frameworks.
  • Encourage and demonstrate a test and learn culture throughout campaigns and campaign
  • Lead a team of four campaign managers - attracting, engaging and retaining top
  • Collaborate closely with marketing and compliance partners on key campaign


You could be a great fit if you are

  • A player / coach. You are able to lead your team while delivering your own campaign work.
  • Entrepreneurial. You're a self-starter who loves to own things end-to-end and makes things happen amidst competing priorities and tight deadlines.
  • You get things done. You achieve results on time, communicating progress along the way.
  • Creative. You're curious. You're always learning. You don't need to be asked to think outside the box.
  • Analytical. You understand and leverage the science side of the 'art and science' of customer engagement.
  • Customer-Obsessed. You are deeply empathetic, constantly putting yourself in the shoes of our clients and bankers.
  • Collaborative. You bring great ideas to the table and seek input from others to make ideas even better.


  • 10+ years of experience in relevant roles (digital, product, lifecycle, or integrated marketing, growth/acquisition/retention related experience)
  • Performance marketing expertise
  • Best-in-class verbal and written communicator. Strong writing a must.
  • Team management experience.
  • Expertise in digital product promotion / marketing - web and app experience preferred
  • Fintech / technology company experience a plus
  • Proven track record of developing and executing high impact go-to-market strategies
  • Experience in customer lifecycle strategy and execution
  • Demonstrated track record of creating customer segment-driven campaigns to drive new customer acquisiton and deepen engagement and retention

Job Demands:

  • Must be able to review and analyze data reports and manuals; must be computer proficient.
  • Must be able to communicate effectively via telephone and in person.

Own your work and your career - apply now

Are you willing to take initiative and make decisions? Are you willing to go the extra mile because you love what you do and how you can contribute as a team? Do you want the freedom to grow and the opportunity to take charge of your own career? If so, then come join us.

We want hard working team players. You'll have the independence to learn, lead and drive change. A culture of extraordinary service, empowerment and stability-that's the First Republic way. Come join us!

This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization. The Company is an equal opportunity employer. In this regard, the Company makes reasonable accommodations for qualified applicants and employees with disabilities in order to enable them to perform all essential job functions, unless doing so creates an undue hardship.

First Republic is subject to federal laws that restrict the employment of individuals with certain types of criminal histories, including FDIA Section 19 and FINRA. To the extent not inconsistent with our obligations under those federal laws and regulations, First Republic will consider qualified candidates with criminal histories in a manner consistent with the Los Angeles and San Francisco ban-the-box laws.

Keywords: First Republic, San Francisco , Director, Digital Acquisition and Retention-Mobile and Online Banking, Other , San Francisco, California

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