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Senior Associate, Integrated Marketing

Company: Udemy
Location: San Francisco
Posted on: June 12, 2021

Job Description:

About the role:

The Senior Associate, Marketing will support Udemy's global student marketing campaigns across email, mobile, onsite, paid acquisition, paid search, and affiliate channels and manage Udemy's brand presence to promote awareness and engagement. This person will manage a cross-channel integrated marketing calendar, work with key stakeholders to make sure Udemy is providing a consistent and compelling narrative for students, and drive towards forecasted revenue targets. S/he will be partnering closely with the promo strategy team to understand the promo strategy and translate this strategy across touch points. S/he will ultimately be responsible for managing the promo campaign process - from kickoff to execution, writing creative briefs, partnering with the creative team to bring the campaign to life, and aligning with channels team members to QA campaigns to execution. By applying deep knowledge of the business and marketing, this person inspires a cross-functional team of stakeholders to create compelling campaigns that excite students to purchase and learn content to reach their goals and bring Udemy's mission of improving lives through learning to life.

Here's what you'll be doing:

  • Maintain a cross-channel integrated marketing calendar
  • Create campaign briefs that communicate the purpose and goals of the campaign, drive the implementation through project plans and deliver quality programs
  • Work cross-functionally with promo strategy, operations, creative and channel leads in developing campaigns that align with existing customer segmentation and monthly revenue targets
  • Manage marketing plans that span across affiliate networks, paid acquisition, paid search, email, mobile, and onsite channels
  • Work collaboratively with designers and copywriters, providing feedback and insights that help the team deliver on the campaign strategy
  • Collaborate with internal stakeholders to translate campaign performance into insights and actionable steps that can be leveraged for future campaigns
  • Present findings and insights clearly and concisely to the cross functional team when necessary
  • Support and increase brand presence of Udemy globally

We're excited about you because you have:

  • 3-5 years of experience in integrated marketing roles
  • Experience aligning on strategic direction and supporting global promotional strategy that requires input from multiple teams
  • Ability to draw insights from data and have experience with analytics projects
  • A good balance of creative and operational thinking
  • Proven ability to execute and deliver projects successfully in a dynamic and matrixed environment
  • Detail-oriented with outstanding organizational and communication skills
  • Exceptional collaboration skills
  • Strong problem solving and project management skills

Nice to haves:

  • International or Latin America marketing experience
  • Fluency in Portuguese and/or Spanish
  • Media planning experience

#LI-SC1

About Udemy

We believe anyone can build the life they imagine through online learning. Today, millions of students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We're a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy's culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.

Founded in 2010, Udemy is privately owned and headquartered in San Francisco's SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and So Paulo (Brazil).

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Keywords: Udemy, San Francisco , Senior Associate, Integrated Marketing, Other , San Francisco, California

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