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Practice Group Marketing Manager

Company: Cooley
Location: San Francisco
Posted on: June 12, 2021

Job Description:

Practice Group Marketing Manager

Cooley is seeking a Practice Group Marketing Manager to join the Marketing team.

Position summary: Under the supervision of the Senior Practice Group Marketing Manager and/or the Director of Marketing, the Practice Group Marketing Manager will work closely with practice group chairs, firm attorneys and other marketing team members to support all business development and marketing activities for the assigned practice group(s) and geographic market(s). The primary goal is to drive revenue through new business opportunities and client expansion programs, including strategic business planning, pitches and proposals, events and sponsorships, sales pipeline management, key client initiatives, and business development coaching and training. This position is responsible for working with attorneys in the practice to respond to marketing and business development requests in a manner consistent with the firm's overall strategy.

Position responsibilities:

Strategic Direction

  • In conjunction with the Senior Practice Group Marketing Manager and/or the Director of Marketing, practice group leaders and firm leadership, develop and execute marketing and business development plan for practice group
  • Develop and implement short and long-term strategic sales initiatives and tactics that result in measurable growth of business for the firm, with emphasis on retention of and cross-selling (within new practice groups) to existing clients, as well as cultivation of new firm clients
  • Identify practice group targets/prospects and support programs, events, sponsorships, etc., to drive brand and revenue
  • Guide practice-specific strategies/tactics and serve as liaison between practice group and other marketing functions
  • managers across the firm

Business Development

  • Serve as main point of contact for business development/sales support for attorneys in practice groups
  • Work with the partners to formulate and implement policies and procedures for business development initiatives, including proposal preparation, client presentations, sales pipeline management and market development
  • Lead RFPs/RFIs and other pitches and proposals for practice group
  • Coordinate and participate in business development training sessions
  • Help partners develop and maintain client relationships, identifying and prioritizing specific client opportunities and analyzing performance within the context of the firm's overall business development strategy
  • Help identify and evaluate new business opportunities and targets. Identify and monitor trends in marketplace
  • Build and drive key targeting initiatives. Conduct business research and relationship searches. Collect key target account data. Participate on client-specific target teams

Programs and Visibility Initiatives

  • Work with the marketing events team to execute and drive ROI for marketing events
  • Manage business sponsorships and activities tied to the practice
  • Champion firm branding and related standards on creative services projects
  • Provide input and recommendations on local marketing programs and budget as needed
  • Identify and support networking, speaking, media opportunities for attorneys that support PG business plans

Knowledge Management

  • Serve as knowledge manager for practice groups and geographic markets and subject matter expert/liaison to marketing department
  • Develop and maintain marketing materials and collateral (descriptions, engagement lists, client lists, awards, etc.)
  • Steer data using the appropriate firm technologies and database resources (Salesforce, Pitchbook, CapitalIQ, Bloomberg, etc.)
  • Promote exposure to practice group and individual attorneys internally
  • Assist with lateral partner intake and onboarding process

Management and Operations

  • Manage all aspects of the specific practice marketing activities in partnership with the Senior Practice Group Marketing Manager and/or the Director of Marketing
  • Research strategic market opportunities and successfully lead the cross-selling of existing services, practice groups and offices as well as overseeing the initiation of substantial, new client opportunities for the firm

Skills and experience:


  • 5+ years of marketing and/or sales experience, preferably in a professional services organization, with proven ability to manage, coach and motivate
  • Proficient in the use of the CRM tool


  • Bachelor's Degree
  • Advanced degree preferred in a related field and significant prior experience in sales and marketing organizations. Experience with sales contact database programs


  • Creative, quick thinking, and comfortable with risk
  • Entrepreneurial nature
  • Proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people
  • Excellent analytical skills

Cooley offers a competitive compensation and excellent benefits package. EOE.

Pursuant to the Colorado Equal Pay For Equal Work Act, please find the compensation range specific to this role if based in CO, as well as a description of bonus and benefits generally applicable across all US offices.

  • Colorado pay range for this role, with final offer amount dependent on skillset and experience - $95,000 - $115,000 annually
  • Other compensation may include an annual discretionary merit bonus.
  • Employees in this role will have the option to elect various benefits, including medical, dental, vision, accidental death and dismemberment, life insurance, dependent life insurance, long term disability, long-term care insurance, health savings accounts (if enrolled in an HDHP), health/dependent care spending accounts, 401(k) and profit sharing.
  • Other benefits include PTO and the option to participate in our tuition reimbursement program and wellness program, which includes fitness reimbursement each year.

Keywords: Cooley, San Francisco , Practice Group Marketing Manager, Other , San Francisco, California

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