The Company You'll Join
At Carta we create owners and make private markets liquid.
We live in a world where some people live on the equity stack
and enjoy exponential wealth growth and preferential tax treatment;
others live on the debt stack and may work their entire lives for a
company and retire only with the cash they've managed to save from
their paychecks. Our contribution to solving the wealth inequality
problem is moving people from the debt stack (payroll) to the
equity stack. By making it as easy to issue equity to employees as
it is to put them on payroll, we can create more owners.
At Carta, we are helpful, transparent, fair, and kind. We are
relentless executors, unconventional thinkers, and masters of our
To learn more, here is what one of our investors wrote about
leading our Series F.
The Team You'll Work With
You will be part of the Marketing organization, which
encompasses our Marketing and Channel teams, Editorial division,
Growth, Product, Go to Market Strategy, and Policy & Government
Affairs team. We have teammates across the country who love
spreading the word about Carta, democratizing equity ownership, and
increasing access to financial education.
Your team has created and sold TV shows in Hollywood, been on
the floor of Congress during the financial crisis, written
political speeches heard by thousands, led the rebrand of Carta
from eShares, and created our free Launch product for startups. The
Marketing organization sits in our Platform organization, sitting
in a unique position of visibility across the organization with a
hunger for new and creative initiatives.
The Problems You'll Solve
We are launching new products and monetization strategies at a
pace we have never had before. We need a creative, data-driven
monetization expert to come lead our pricing, packaging, and
monetization strategies across the business. You will work
cross-functionally with our product and business teams to help
drive growth and customer value.
Some of the immediate problems you will solve include:
- How do we increase net retention in our core business while
maintaining a positive brand perception in the ecosystem?
- What feature and functionalities should be included in our free
Launch program to increase value to our users and drive more
conversion rates to paid packages?
- We launched a new product line this year, with several more
coming down the pipe. Should these have packages and tiers? If so,
what would go into those and how would we price them?
- We created three new valuations products. Should we monetize
all of them or use some of them for lead generation and conversion
- We launched our first product for employees. How should we
price it? And how do we know if it's successful?
You are deeply passionate about monetization strategy and you
have an unquenchable curiosity. You can parse the insights from
dense information and have the ability to translate raw data into
actionable strategies. You love thinking about product and
- An owner mentality: You take pride in your work and view what
you do as a part-owner and builder of Carta.
- Strong execution ability: you can own the lifecycle of a
project from start to finish, and are constantly looking for ways
for us to improve.
- Experience with monetization strategy for B2B SaaS companies.
Experience with B2C models is an added bonus.
- A strategic mind that can understand a complex business and
develop an innovative and creative solutions.
- High intellectual horsepower and EQ.
You likely have experience in venture, consulting, or academic
We are an equal opportunity employer and are committed to
providing a positive interview experience for every candidate. If
accommodations due to a disability or medical condition are needed,
connect with us via email at email@example.com. As a company, we
value fairness, helpfulness, transparency, leadership and build our
teams around these values. Check out our careers page to get to
know us better as you think about your next step at Carta.