Because you belong at Twilio
The Who, What, Why and Where
Twilio is growing rapidly and is seeking a Product Marketing
Director to join our Platform Product Marketing team. We believe in
the power of developers to create memorable customer experiences,
and we offer a platform to help them do that. You will lead pivotal
initiatives to take Twilio into new markets and will work closely
with product management as well as the broader marketing
organization to tell that story across audiences, from developers
to line-of-business owners, to C-level executives.
Twilio is looking for a leader who lives the Twilio Magic and
has proven experience marketing successful developer platforms.
Regarding culture, we seek people who demonstrate our values, enjoy
challenging problems, empower others to thrive, "draw the owl", and
adapt their playbook when necessary. They also have:
- 8+ years experience in product marketing, technical marketing,
or product management
- 6+ years of experience working across product and
organizational lines to craft a story that ties all the pieces
- 4+ years of experience leading pivotal initiatives at a CRM or
marketing automation company
- The ability to simplify without dumbing down-to take
sophisticated developer-focused products and communicate their
value to line-of-business owners and C-level execs
- Excellent communication skills, both oral and written,
including the ability to present complex material to customers,
press, and analysts in a compelling way
- Bachelor's degree or equivalent experience required.
As Product Marketing Director, your goal is to get businesses to
adopt Twilio by showcasing the capabilities of our customer
engagement platform to a new audience of line of business and
C-level personas. Specific responsibilities include:
- Partner closely with Product Management to understand Twilio's
customer engagement strategy and develop top line customer
narratives and compelling content.
- Develop strategies for establishing awareness of Twilio at the
C-suite level while still staying true to our developer roots.
- Produce high quality scalable content, including presentations,
FAQs, data sheets, webinars, and evaluation guides for use by the
sales organization and partners.
- Partner with demand generation, campaign, and corporate
marketing teams to ensure we are telling our platform story across
all of our channels.
- Be a role model of best-in-class product marketing and mentor
others members of the team without direct authority.
You will live the Twilio Magic values:
- DRAW THE OWL: Twilio is a fast-growing company and there is no
rule book to follow for platform marketing. You will define what we
do and how we do it, working to ensure we tell an integrated story
that ties together our entire product portfolio.
- EMPOWER OTHERS: The platform marketing team works closely with
teams across the company, including recent high-profile
acquisitions. You will need to collaborate effectively to enable
everyone to deliver their best work.
- BE AN OWNER & BE BOLD: Lead our messaging and positioning for
new markets beyond the communications platform.
- RUTHLESSLY PRIORITIZE: Despite our rapid growth, you will still
need to prioritize, focusing your team on the projects and outputs
that have the most impact to Twilio and to our customers.
Twilio is more than just a collection of APIs, it's a platform
that enables developers to make every customer experience a
memorable one and help organizations of any size to use data to
better serve their customers. Building on our success with
developers to tell that story to line-of-business owners as well as
C-level executives, in the US as well as the rest of the world, is
critical to the next stage of our growth. And Product Marketing is
at the center of that.
Twilio is a company that is empowering the world's developers
with modern communication in order to build better applications.
Twilio is truly unique; we are a company committed to your growth,
your learning, your development, and your entire employee
experience. We only win when our employees succeed, and we're
dedicated to helping you develop your strengths. We have a cultural
foundation built on diversity, inclusion, and innovation, and we
want you and your ideas to thrive at Twilio.
We employ diverse talent from all over the world, and we believe
great work can be done anywhere. Around the world, Twilio offers
benefits and perks to support the physical, financial, and
emotional well being of you and your loved ones. No matter where
you are based, you will experience a company that believes in small
teams for maximum impact; seeks well-rounded talent to ensure a
full perspective on our customers' experience, understands that
this is a marathon, not a sprint; that continuously and
purposefully builds an inclusive culture that empowers everyone to
do their best work and be the best version of themselves.
Millions of developers around the world have used Twilio to
unlock the magic of communications to improve any human experience.
Twilio has democratized communications channels like voice, text,
chat, video and email by virtualizing the world's communications
infrastructure through APIs that are simple enough for any
developer to use, yet robust enough to power the world's most
demanding applications. By making communications a part of every
software developer's toolkit, Twilio is enabling innovators across
every industry - from emerging leaders to the world's largest
organizations - to reinvent how companies engage with their