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Marketing Specialist 3

Company: Stanford University
Location: Stanford
Posted on: June 12, 2021

Job Description:

The Department of Cardiothoracic Surgery has a long tradition of major contributions in medical research and education, as well as a strong commitment to quality clinical care delivery. The Department is dedicated to expanding the clinical and translational research efforts related to the fields of cardiology, cardiac surgery, critical care, anesthesia, imaging, thoracic surgery, thoracic oncology, and translational science. With an impressive number of sponsored research studies being conducted by our group at any given time, this position offers an exciting opportunity for an enthusiastic, motivated and professional team member. We are seeking a full time, Marketing Specialist 3 that oversees the development and implementation of marketing activities for the organization, enabling programs, services, events and/or products to meet organizational objectives. Selects, develops and evaluates a team of staff, as well as the management of outside vendors, to ensure effective operation.

Duties include:

  • Develop, manage and execute strategic marketing plans/programs to meet business objectives.
  • Create and manage the execution of integrated communication strategy which leverages the brand strategy, incorporating appropriate channels (i.e., web, print, email, online).
  • Define and conduct market research, including competitive benchmarking, identification of market opportunities, and campaign/program/service/event analysis. Use the results to make strategic decisions.
  • Communicate marketing plans across the organization and/or university to educate and influence stakeholders
  • Build partnerships with other school, department, product, service, program, and event and/or channel managers.
  • May oversee event management to support marketing objectives.
  • Manage key vendor and consultant relationships.
  • Scope and manage project/program budget(s).
  • May oversee interns and other contingent staff; provide staff training.
    • Other duties may also be assigned

EDUCATION & EXPERIENCE (REQUIRED):

Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience.

KNOWLEDGE, SKILLS AND ABILITIES (REQUIRED):

  • Demonstrated ability to work effectively with senior leaders.
  • Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
  • Demonstrated experience in integrated marketing strategy and execution across channels including digital; and print.
  • Demonstrated application of market research and data analysis.
  • Excellent project manager with the ability to manage multiple projects simultaneously.
  • Excellent written and oral communication and presentation skills.
  • Demonstrated experience presenting to senior management.

CERTIFICATIONS & LICENSES:

None

PHYSICAL REQUIREMENTS*:

  • Constantly perform desk-based computer tasks.
  • Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
  • Occasionally grasp forcefully, writing by hand.
  • Rarely sort/file paperwork.
    • Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.

WORKING CONDITIONS:

Occasional work on evenings and weekends.

WORK STANDARDS:

  • Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
  • Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
  • Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.

Additional Information

Keywords: Stanford University, San Francisco , Marketing Specialist 3, Other , Stanford, California

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