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VP, Analytics

Company: Jellyfish
Location: San Francisco
Posted on: June 10, 2021

Job Description:

About the Role

This role will join Jellyfish's Analytics and Insights capability, a broad and diverse team encompassing web analysts, data analysts and data scientists as well as being part of the wider team of researchers and planners spanning hundreds of skilled individuals.

All with the common goal of using data expertise to inspire clients, partners and Jellyfish to jointly execute best in class marketing fuelled by data rich insights.

The typical day-to-day will involve managing multiple campaign projects and to be seen as the team's first port of call for day-to-day data planning enquiries.

Responsibilities

  • Defines and communicates a global - and in some cases regional - vision.
  • Ensures directional processes are in place - defining and prioritising new initiatives for the capability.
  • Ensures operational processes are in place to understand team performance, client satisfaction and commercials.
  • Provide thought leadership in Data Analytics specializing in the web and mobile space to ensure Jellyfish maintains its position as an industry leader.
  • Works with strategic partners to develop best in class data driven solutions.
  • Accountable for the setup and growth in new regions.

Requirements

What you'll need:

  • Experience in contributing or leading the build of an analytics department or practice.
  • A broad understanding of the marketing ecosystem and measurement framework, including but not limited to paid display, search, social, video, SEO, web, and app.
  • A strong technical statistics background.
  • Experience working with diverse and large data sources to generate actionable insights.
  • A desire to nurture and educate a broad group of talent.
  • Clear, concise and engaging communications skills and the ability to distil and translate complex analysis into actionable insights that a marketer will understand.
  • An outgoing, curious thinker, with consistent levels of evident enthusiasm.
  • Knowledge of the current popular data analytics packages and technologies used today (i.e. Python, Colab, Bigquery).
  • Strong data visualization experience with evidence of using tools such as Tableau, Datorama, Looker, Power BI or DataStudio

Advantageous but not essential:

  • Experience with behavioural datasets collected from either web analytics or digital media logs.
  • Passionate about understanding the impact media has on consumer behaviour.
  • Knowledge of segmentation, propensity modelling, customer lifetime value.

Keywords: Jellyfish, San Francisco , VP, Analytics, Other , San Francisco, California

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