Demand Generation Associate

Company: Blend
Location: San Francisco
Posted on: February 25, 2021

Job Description:

Blend helps lenders maximize their digital agility. Our digital lending platform is used by Wells Fargo, U.S. Bank, and other leading financial institutions to increase customer acquisition, improve productivity, and accelerate the delivery of any banking product across every channel. We process more than $3.5 billion in mortgages and consumer loans daily, helping millions of consumers get into homes and gain access to the capital they need to lead better lives. Blend is building a tight-knit, diverse team of problem solvers who want to change the financial services industry for the better, and positively impact millions of people in the process. We are motivated by challenge, and nothing excites us more than solving hard problems. We work hard, together, and with respect. We are looking for a creative, results-driven marketer to join our demand generation team. You will work closely with our demand gen and SDR team to support, develop, and execute programs across our target market . The ideal candidate is driven, creative, organized and has prior B2B program management and development experience. How you'll contribute:

• Own the strategy and execution of our email nurture programs.
• Support our webinar program including setup, registration, promotion, moderation, execution, follow-up, and analytics
• Create and update targeted landing pages for various resources and programs
• Manage DG and SDR follow up for events and other programs.
• Support performance tracking and reporting for DG and SDR programs
• Help drive more personalized campaign development through account and persona research
• Provide writing and operations support for DG and SDR programs. Who you are:
  • 3+ years of experience in B2B demand generation marketing
  • Experience developing and running demand generation programs
  • Experience working with cross-functional teams
  • Strong collaboration and communication skills
  • A desire to work in a fast-paced, regularly evolving startup environment.
  • Experience working with Salesforce and Marketo (or other similar marketing automation platforms) Bonus Points!
    • The financial services industry or other highly regulated industries.
    • ABM platforms, tools and vendors
    • Meaningful equity and a 401(k) plan
    • Wellness benefits covering a variety of wellness activities, gym memberships, fitness classes and more
    • Daily meal stipend for non-regularly remote employees during COVID-19 (and lunch, dinner, snacks, and Pizza Fridays provided in offices outside of COVID-19)
    • Diversity and inclusion training--
    • Weekly mindfulness meditation class
    • Weekly remote company all-hands--
    • 4 months of paid parental or personal leave
    • Flexible work schedule, with open vacation policy and companywide mental health days during COVID-19
    • Work from home office set up stipend and internet stipend during COVID-19 Blend is an equal opportunity employer that values diversity, inclusion and belonging. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status disability status, or any other characteristic protected by law. We will consider for employment all qualified applicants with arrest and conviction records in a manner consistent with applicable law, including the San Francisco Fair Chance Ordinance.

Keywords: Blend, San Francisco , Demand Generation Associate, Other , San Francisco, California