Consumer Computer Life Cycle
Location: Palo Alto
Posted on: December 10, 2018
Save job Job ID ******* Primary Location Palo Alto, California, United States of America Other Location Boise, Idaho, United States of America; Date posted 12/04/2018 At HP, talent is our criteria. Join us in reinventing the standard for diversity and inclusion. Bring your awesomeness, and just be you! Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower level employees. Responsibilities: Develop, drive and evaluate key web or interactive marketing strategies to reach online customers or internal audiences. Develop, drive and evaluate the online customer experience strategy and roadmap for a business or country. Develop and drive editorial strategies, content and direction for online properties, landing pages or websites. Proactively provide internet consultancy to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective. Develop and drive web experiences that result in significant and measurable improvements in understanding, conversion and revenue. Establish, track and measure business group or country measurements of success such as web traffic, revenue and leads generated, TCE. Lead the adoption of HP web standards, processes and tools. Select, manage and motivate agencies or contractors. Manage functional budgets. Education and Experience Required: BA or BS degree in Communications, Marketing or Computer Science. Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies. 7+ years of experience in interactive marketing or customer experience/user interface. Knowledge and Skills: Advanced writing and editing for the web - very minimal peer or manager edits needed. Proven web analytical skills (measurement, ROI, forecasting). Strong organization and program management skills. Ability to link interactive plans and activities to business results. Strong knowledge and understanding of interactive media, tools and technologies (all channels and pricing models). Strong knowledge of Internet principles and web site production. Strong knowledge of direct marketing and CRM. Maintain HP marketing management systems as needed. Proven experience managing, leading, driving and measuring virtual teams toward common goal. High levels of tact and diplomacy. Agency and budget management.
Keywords: HP, San Francisco , Consumer Computer Life Cycle, IT / Software / Systems , Palo Alto, California
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