SanFranRecruiter Since 2001
the smart solution for San Francisco jobs

Web Engagement Optimization Analyst

Company: Splunk
Location: San Francisco
Posted on: November 23, 2020

Job Description:

Join us as we pursue our disruptive new vision to make machine data accessible, usable and valuable to everyone. We are a company filled with people who are passionate about our product and seek to deliver the best experience for our customers. At Splunk, we re committed to our work, customers, having fun an most importantly to each other s success. Learn more about Splunk careers a how you can become a part of our journey! Role We are looking for an experienced Web Engagement Optimization Analyst to join our web marketing team! The analyst will understand, report on, analyze and continuously optimize the user journey on the website with the goal of speeding and increasing lead generation. Qualified candidates will have prior experience deriving insights from data and making recommendations to increase engagement and conversion to drive the sales pipeline. A Web Analyst s core duties are working with data reporting, analyzing A/ B testing campaigns, exploring new opportunities, being aware of website visitor behavior and experiences and providing reporting for use by the entire marketing organization. Responsibilities At Splunk you get your chance to put your ideas into action in a fast paced environment. Your responsibilities will include the following * Analyze behavioral web analytics data to deliver insights, identify gaps in tracking, and make recommendations for optimizations * Create the website performance dashboards for reporting to Web, UX and Digital Leadership teams * Report web & landing page performance * Develop self-service automated reports to address common analytic asks. Build these reports such that the digital leadership team can review on a weekly basis * Partner with Lead Gen Optimization Analyst to determine impact on experimentation / tests (e.g. landing page, trial form update impact) * Conduct journey mapping and understand how to assist with SEO analysis * Isolate and address issues with tagging or lead capture and drive conclusions * Address questions from stakeholders like Web Programs to understand what pages are performing or not performing well, Web User Experience to refine and optimize user journeys and reach website lead-gen goals, the marketing or larger Splunk org to drive strategic decisions * Use various web analytics strategies and tools, including user and page level analytics, account based measurements (ABM), click tracking, heat maps, lead and conversion tracking, path analysis. * Drive analysis of impact after new updates across content or features are released across the website * Take full ownership of analytics setup and integration with other platforms, and spearhead initiatives such as multi-touch attribution * Provide general troubleshooting assistance for web analytics reporting and bug fixes. Requirements * Minimum 5 years of experience in digital analytics measurement and operations with a track record of measurable results * Experience in a B2B enterprise technology organization * Bachelor s degree in a quantitative field or equivalent experience; background in statistics, operations research or data science * Solid understanding of digital and web marketing and can manage and report on marketing campaign tracking, including sources across multiple channels like web, social, email, live events, webinars, and online communities * Detailed understanding of direct response digital media and metrics, budgeting, multi-touch attribution, marketing/media mix modeling, and optimization techniques. * Paid media analytics experience in a B2B technology environment * Expertise in marketing and advertising technology platforms including web analytics, tag management solutions, ad servers, DSPs, DMPs, bid management, * Advanced SQL capabilities * Experience using tools including Google Analytics, Google Data Studio, Big Query, Optimize. Google Tag Manager and Content Square (or other journey mapping software) We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying. For job positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records. Show moreShow less

Keywords: Splunk, San Francisco , Web Engagement Optimization Analyst, IT / Software / Systems , San Francisco, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other IT / Software / Systems Jobs


Registered Nurse /Utilization Care Manager Job in El Dorado Hills, CA
Description: lt span gt amp nbsp lt br gt Modis is looking to fill a Nursing/Utilization Care Manager contract with likelihood to extend, with our healthcare client in El Dorado Hills, CA. If you meet the below (more...)
Company:
Location: El Dorado Hills
Posted on: 12/3/2020

Modis is seeking a e-Learning consultant for our Sacramento Client
Description: lt span gt lt B gt Modis is currnetly seeking a e-learning consultant for our client in Sacramento this is a 6 month contract that is likely to extend This person will be working with security analysts (more...)
Company:
Location: Mather
Posted on: 12/3/2020

Modis is seeking a .NET programmer with Strong MVS experience for our client in Rancho Cordova CA
Description: lt span gt lt ul gt br lt li gt Modis is seeking a Strong .NET Programmer with strong MVS skills that has a degree amp nbsp for our Client in Rancho Cordova, CA My Client is looking at a long (more...)
Company:
Location: Sacramento
Posted on: 12/3/2020


Oracle DBA
Description: lt span gt Major Healthcare Services client is looking for a lead Performance Oracle DBA, who will be working in a senior capacity as part of a team of DBAs. Working in collaboration with cross-functional (more...)
Company:
Location: El Dorado Hills
Posted on: 12/3/2020

FLUENT IN SPANISH? PHONE EXPERIENCE? WE WANT YOU!!!
Description: Currently recruiting for BILINGUAL Customer Service Representatives to take inbound/outbound calls for a large 3rd Party Call Center located in the North Highlands/Natomas area br br MUST BE BILINGUAL (more...)
Company:
Location: Sacramento
Posted on: 12/3/2020

Embedded Hardware Designer
Description: Outstanding company in Central California is looking for a talented developer to help build their new Ethernet and wireless communication products. Are you a fast and reliable worker Do you like working (more...)
Company:
Location: Sacramento
Posted on: 12/3/2020

Data Security Application Analyst 6 month + Contract Job in Sacramento CA
Description: lt span gt Modis is looking to fill a Data Application Analyst position for a 6 month contract in Sacramento that is likely to extend with our client in Sacramento, CA. If you meet the below requirements (more...)
Company:
Location: Mather
Posted on: 12/3/2020

Java Developer
Description: lt span gt Modis has an outstanding job opportunity for a few local Java programmers Apply to work with one of the most desirable companies in the Nation right here in Sacramento. Are you the one who (more...)
Company:
Location: Sacramento
Posted on: 12/3/2020

Help Desk Support in El Dorado Hills
Description: lt span gt Our large national healthcare client has a job opening for a lt B gt Help Desk Support lt /B gt in lt B gt El Dorado Hills, CA lt /B gt lt br gt amp nbsp lt br gt Job Description: (more...)
Company:
Location: El Dorado Hills
Posted on: 12/3/2020

Member Service Representative - Call Center
Description: Are you looking for your next career, not just your next job One of the largest, leading credit unions in the state is looking for Member Service Representatives to work in their expanding call center. (more...)
Company:
Location: Sacramento
Posted on: 12/3/2020

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

San Francisco RSS job feeds