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Senior Product Marketing Manager, Health Plans

Company: Castlight Health
Location: San Francisco
Posted on: January 15, 2021

Job Description:

Senior Product Marketing Manager, Health Plans Senior Product Marketing Manager, Health Plans

Castlight Health is looking for a creative and motivated Senior Product Marketing Manager to join our Product Marketing team.--In this role, you will be primarily responsible for the development of product positioning and messaging and the creation of enablement materials that resonate with our target Health Plan customers and empowers our sales channel to meet and exceed their goals.

You will build and deliver value propositions for our prospects and customers that clearly articulate how we solve their problems. In this position, you will also collaborate across the marketing team to develop innovative programs that drive demand. You will regularly collaborate with product managers, solution consultants and regional sales directors; it's a balancing act that requires market knowledge, drive, and judgement when setting priorities across a demanding set of internal customers. Responsibilities

  • Be the expert on our target Health Plan customers: who are they, how they buy and their key buying criteria
  • Collaborate with product management to develop product positioning and messaging that resonate with our target buyer personas
  • Work--closely with--new clients and internal teams to--launch Castlight--to client populations,--including establishing--branding--and--approval processes, and--creating clear, compelling--client-facing materials as well as internal enablement materials
  • Create and maintain up-to-date sales and enablement materials to support sales, including presentations, case studies, webinars and ownership of packaging decisions for product features
  • Plan the launches of new products and releases of existing products, and manage the cross-functional implementation of the plan
  • Understand the competitive landscape-be an expert on our competition and how they are positioned
  • Understand and support our sales channel; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
  • Establish close working relationships with the product team and become the expert in your domain Qualifications
    • 5+ years working experience in product marketing or solutions consulting / sales engineering
    • Content creation experience building materials that are externally facing and can be used by the sales team to drive their sales cycle
    • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
    • Excellent people skills to interact with staff, colleagues, cross-functional teams and third parties
    • Knowledge of healthcare with a focus on Health Plans, HR IT industry or related experience
    • Experience building stellar customer-facing presentations from the ground up
    • Proven ability to run complex processes, navigate organizations, and lead meetings effectively and efficiently
    • Accountable, proactive and thoughtful with high attention to detail You have been redirected to a Castlight Health job page

Keywords: Castlight Health, San Francisco , Senior Product Marketing Manager, Health Plans, Healthcare , San Francisco, California

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