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Senior CRM Manager

Company: Natera
Location: San Carlos
Posted on: November 11, 2019

Job Description:

POSITION SUMMARY?The Senior CRM Manager partners with Digital Marketing, Content team, and Marketing Operations to deliver flawless email campaigns, while always testing subject lines, CTAs, formats, and content. Tests and optimizes our email campaigns.?PRIMARY RESPONSIBILITIES

  • Drive the strategy and execution of all lead generation email programs
  • Manage schedule of all email deployments including email marketing calendar, design, build, proof and deploy to optimize user response and evenly distribute daily/weekly email volume
  • Setup and deploy complex programs within Hubspot to engage new prospects and existing customers (Health Care Professionals and Patients)
  • Build and actively manage email send lists
  • Continuously conduct A/B tests and analyze results to garner insights and optimize future email campaigns
  • Analyze campaign performance and suggest improvements
  • Improve structures and process to help scale email marketing at Natera
  • Ensure emails are optimized for both web and mobile
  • Collaborate with internal and external stakeholders to ensure brand and legal guidelines are followed in emailsQUALIFICATIONS
    • Bachelor?s degree or equivalent experience
    • Hubspot Certified preferred
    • Minimum 8+ years of email marketing experience; experience creating and launching email campaigns using Hubspot
    • Experience with A/B testingKNOWLEDGE, SKILLS, AND ABILITIES
      • Experience with physician and patient customer segments.
      • Expertise in data-driven marketing and customer segmentation. You make decisions based on deep analysis.
      • Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.
      • Strong knowledge of HTML and CSS
      • Experience executing many large-scale email campaigns at once and that are a key driver of sales
      • Great writing skills with a passion for great copy
      • Highly analytical and creative at the same time; a balance of creative and analytical mindset and interest
      • Familiarity with Salesforce.com
      • A can-do attitude and owner mentality?ready to seize opportunities and take initiative without needing to be told
      • Meticulous, detail-oriented and capable of handling a high volume of workPHYSICAL DEMANDS AND WORK ENVIRONMENT
        • Duties are typically performed in an office setting.
        • This position requires the ability to use a computer keyboard, communicate over the telephone and read printed material.Travel required for this position:No?? ? or Yes?? ?:? If yes state anticipated percent for travel: up to 10% of the time?OUR OPPORTUNITY?Driven by the passion for elevating the science and utility of genetic testing, Natera is committed to helping families identify and manage genetic diseases. Natera is a rapidly-growing diagnostics company with proprietary bioinformatics and molecular technology for analyzing DNA. Our complex technology has been proven clinically and commercially in the prenatal testing space and we are actively researching its applications in the liquid biopsy space for developing products with oncology applications.The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you?ll work hard and grow quickly. Working alongside the elite of the industry, you?ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.?WHAT WE OFFERCompetitive Benefits. ?Healthy catered lunches, Premium snacks and beverages, Onsite gym with cardio and weight-training equipment, Game room with satellite TV, Onsite dry cleaning and alteration service with pick-up and delivery, Employee-organized sport leagues, Happy hours and BBQs, Generous Employee Referral program.?For more information, visit?www.natera.com.?Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.??

Keywords: Natera, San Francisco , Senior CRM Manager, Executive , San Carlos, California

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