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Senior Manager Trade Show and Events

Company: ZEISS Meditec Production
Location: Dublin
Posted on: November 11, 2019

Job Description:



Step out of your comfort zone, excel and redefine the limits of what is possible. That s just what our employees are doing every single day in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.

The Sr Marketing Manager - Marcom & TS&E is responsible for managing the trade show specialists for Ophthalmic Systems and Microsurgery to support the trade show schedule and budget. The exhibit schedule includes over 20 National and 300 Regional Trade Shows annually, as well as 1-2 international exhibits generally based in Asia. The annual exhibit schedule for the MS market includes over 20 National and 70 regional shows and workshops. Events include the creation and execution of customer events, sales training meetings, customer training meetings, product road shows, and annual sales meetings with attendees up to 250 participants with comprehensive agendas.


* Works closely with Marketing Product Managers and Sales teams to translate strategic objectives into market-specific go-to-market programs. (integrated programs, direct mail, website presence, brochures, advertising)
* Lead the generation of content that engages audience segments and leads to measurable action. Develops and executes compelling client-facing collateral such as brochures, case studies, advertisement, web site content and white papers.
* Acting as the project owner, assist in managing program budgets ensuring projects are completed within assigned budget targets. Make budgetary decisions that result in trade shows/events achieving sales and marketing objectives while achieving budgetary objectives. Budget responsibility set annual budget by trade show/event, provide expense analysis by show and by market, process necessary support documentation: estimates, Pos, invoices, new vendor add forms, estimates, and contracts. Vendor performance analysis to contract high volume of related paperwork.
* Lead/demand generation campaigns (acquisition, retention, cross-sell, up-sell) and integrated marketing programs in a matrix organization targeting customers and prospects. Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences, particularly as part of fully integrated demand generation campaigns.
* Supports internal and external webinars.
* Provides market expertise and tactical support to product marketing team to ensure strategic messaging is effective, and consistent with product and company brands.
* Drives key analyses for marketing programs/promotions and campaign performance.
* Lead strategic planning meetings with global steering committee and lead planning meetings with international marketing teams.
* Make decisions regarding vendors to ensure highest level of performance and excellent deliverables to CZMI while negotiating the best pricing.
* Structure team to maximize the work schedule (volume of trade shows) while maintaining the travel expenses to budget.
* Manager must provide analysis of costs in all areas of related expenses (ie audio visual, graphics, install/dismantle, electrical, shipping, drayage and identify methods of process improvement, efficiencies, cost reduction.
* Trade Show/Event Planning Conduct related planning meetings and develop consistent process and tools among all specialists and between OS and MS to achieve highest level efficiencies in trade show planning, event planning, scheduling, reporting, booth design, and booth property management.
* Develop and Implement TS Promotions work with sales and marketing to develop appropriate promotional tools for national level trade shows which are consistent and effectively support the company s messaging and product campaigns, drive customers to booth, and increase sales results.
* Create Customer Events and Sales Meetings create agendas and identify event locations that support marketing and sales objectives for the event/meeting. Identify and retain all necessary vendors for such events/meetings. Creative execution, preplanning, onsite event management, hotel management, Food and Beverage management, AV management experience and responsibility required


* Bachelor degree required.
* 5-10 years Marketing Communications Experience- 5 years minimum Trade Show experience with large trade shows and sales meetings/customer events required.
* 3-5+ years of previous personnel management experience required.
* International Trade Show experience
* Experience with Medical companies preferred, experience with multidivisional/multinational company preferred
* Strong verbal and written communication skills for successful communication between all levels of management, within the company and external communication.
* High level of professionalism and awareness of cultural differences
* Ability to maintain a proactive and calm/problem solving approach under strong pressure including ability to meet numerous deadlines
* Certified Meeting/Events Planner or equivalent
* Has a track record of driving measurable and meaningful business results.
* Possesses excellent communications and presentation skills.
* Can respond quickly to changed direction and meet aggressive deadlines.
* Excellent project management skills and budget management skills.
* Previous experience with consensus building among key stakeholders is necessary.
* Capable of organizing individual and group workflow to ensure deadlines are met and projects are brought in on budget.
* Experience with Sales and Marketing processes and systems (e.g., CRM, Marketo) required
* Advise internal partners on communication strategy.
* Develop and execute creative communication plans.
* Experience delivering outbound marketing campaigns with emphasis on lead-focused marketing outreach such as trade shows, web activities, direct mail, desirable
* 3 years of experience advising clients on communication requests, including senior-level executives, Ad agency/digital marketing work experience desirable
* Experience in medical device or pharmaceutical industry preferred.
* Clinical/technical understanding of medical device/technology desirable.
* Plan, and execute on multiple projects simultaneously in an organized fashion In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.


Apply now! It takes less than 10 minutes. We are an EEO/AAA/Disabled/Veterans Employer
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Keywords: ZEISS Meditec Production, San Francisco , Senior Manager Trade Show and Events, Executive , Dublin, California

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