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Director, Product Commercialization, Health

Company: Ancestry
Location: San Francisco
Posted on: October 13, 2019

Job Description:

About Ancestry:When you join Ancestry, you join our family tree. Backed by history, science, and technology, were creating a new world of connection, innovation, and understanding. Whether its reuniting long-lost relatives through DNA or unearthing new family stories from historical records, Ancestry empowers life-changing experiences. With over 20 billion digitized historical records, 100 million family trees, and 15+ million DNA kits sold, Ancestry is bringing the power of personal discovery to people around the world.
Ancestry seeks a passionate, customer experience obsessed, Director of Product Commercialization, Health focused on bringing products to market that fundamentally improve the health and health outlook for millions of consumers/patients and their families - and then work to optimize in-market performance of those products.
This position will report to our Senior VP of Global Customer Experience & Product Commercialization and can be based in either our San Francisco, CA or Lehi, UT offices. What You Will Do

  • Create and evolve Ancestrys go-to-market (GTM) strategy(ies) for its Health products and franchise, including business modeling, market definition,messaging, positioning, customer targeting and segmentation, and pricing strategy.
  • Align, plan, and execute GTM strategies working collaboratively with key Health-focused cross functional partners, including but not limited to Market Research, Competitive Intelligence, Pricing, Creative, Marketing Channels, Marketing Analytics, Marketing Ops, Finance, Legal/Regulatory, etc.
  • Work with Product Commercialization Strategy Leads across Ancestry business units, to ensure proper cross-product Commercial strategies & tactics
  • Provide market/customer feedback & preferences systematically to the Health Product team to ensure that medium- and long-term Product roadmaps will be market-relevant/preferred

    Who You Are
  • Minimum 8+ years product commercialization experience with 4+ years in leadership role (own GTM strategies and launch and in-market optimization) of health-related products and/or services
  • Track record of developing and executing commercial strategy experience in the following areas, including messaging, targeting, and pricing strategies. Deep and demonstrated experience managing and/or collaborating with others cross-functionally without direct reporting authority
  • Demonstrated project management skills
  • Demonstrated ability to work at both strategic & tactical levels, and translate the former into the latter
  • Demonstrated ability to thrive in an ambiguous environment
  • Bachelors degree required, MBA preferred

    #GDSponsored#LI-DO1IND1
    Additional Information:Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.
    All job offers are contingent on a background check screen that complies with applicable law. For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.
    Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means

Keywords: Ancestry, San Francisco , Director, Product Commercialization, Health, Executive , San Francisco, California

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