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Director of Product Marketing

Company: Gong.io
Location: San Francisco
Posted on: May 19, 2019

Job Description:

Gong.io helps salespeople have better conversations by using AI and machine learning to pinpoint what the top performers are saying and doing differently. Those behaviors can then be replicated across the entire team to increase quota attainment and slash on-boarding time of new team members. Customer-facing teams at hundreds of companies like LinkedIn, GE and ZipRecruiter use Gong to improve their customer experience in millions of conversations every day.
As our Director of Product Marketing, you'll play a key role in creating GTM materials and empowering our sales team. Role & Responsibilities

  • Messaging and Positioning: Craft and optimize positioning and messaging (including competitive positioning) to equip sales team to close deals, and to deploy through all market-facing communication touch points (website, sales messages, SDR, content, etc.).
  • Product Launch: Quarterback successful product launches from inception, all the way through to a successful launch.
  • Sales & CS Enablement: Equip the sales teams to close deals with messaging, sales strategies, materials, tools, and market knowledge, with the aim of increasing close rates, competitive win rates, decreasing sales cycle length, increasing ACV.
  • Pricing & Packaging: Optimizing pricing and packaging for differing segments to maximize revenue and profitability and increase deal size.
  • Content Strategy: Craft content strategy that addresses each part of the buyer's journey, online and offline, from awareness to decision.
  • Thought Leadership, PR, AR: Build event presentations, write compelling articles, and brief the press and analysts all in an effort to dominate mindshare.
  • Partner Enablement: ensure our partners and channels are equipped with the materials, training, and support they need in order to succeed in selling Gong.
  • Competitive Landscape: Competitor intelligence, win/loss analysis.Qualifications
    • Demonstrated results in product marketing for a B2B tech product
    • Ideally, experience at a company with ARR > $10M
    • Self-driven, high energy, works great with other team members
    • Able to work locally in our SF officeYou are
      • Passionate about providing an exceptional customer experience.
      • Creative, resourceful, detail-oriented, and well-organized.
      • A strong team player but still a self-starter who thrives in a fast-paced, high-growth startup environment.
      • Someone who flourishes when given responsibility and a sense of ownership.You'll get to
        • Work closely with some of Silicon Valley's best talent to create a truly amazing team.
        • Join a fast-growing company early, make a difference, and enjoy the ride.
        • To challenge yourself and take your career to the next level.
        • Enjoy a competitive compensation package.

          Gong is the #1 conversation intelligence platform for B2B sales teams.

Keywords: Gong.io, San Francisco , Director of Product Marketing, Executive , San Francisco, California

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