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Head of Integrated Campaigns

Company: Software Services, San Francisco, CA
Location: San Francisco
Posted on: March 18, 2019

Job Description:

About the Role Company is looking for an experienced, full-stack, integrated campaign leader. The Head of Integrated Campaigns will build and execute a cross-functional marketing strategy to take major Company campaigns to market. Working with content, digital, website, email, product marketing, creative, and more, the campaign lead will activate our go-to-market strategy through both top-of-funnel awareness campaigns downs down to middle-funnel conversion campaigns. The Integrated Campaign lead will manage a team of 2-3 as well as agencies and 3rd party vendors. This position will report to the Senior Director of Integrated Marketing. Responsibilities:
Develop and drive both strategy and execution of campaigns spanning from thought leadership to products and solutions Drive share of voice for Company in key market areas including AI, ML, AIOps, and more Collaborate with cross-functional teams and stakeholders to develop a comprehensive strategy and clear execution plan Build the campaign bill of materials and program manage all deliverables Coordinate with international teams to regionalize execution where appropriate Partner with Sales Enablement to train sales on messaging and positioning Partner with the creative and brand team to bring to life both campaign requirements and brand design elements, tone of voice, etc. Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific KPIs Deliver regular reports of campaign results, including web analysis and evaluation of KPIs, and maintain regular measurement of the ROI About You/Requirements Bachelor’s degree or equivalent 10+ years of marketing experience in campaigns and digital marketing Understanding of an enterprise SaaS business model Proven ability to work cross-functionally to drive impact and results Creative thinker who can bring new ideas and perspectives to existing programs

Keywords: Software Services, San Francisco, CA, San Francisco , Head of Integrated Campaigns, Executive , San Francisco, California

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