Head of Demand Generation
Company: Software Services, Mountain View, CA
Location: Mountain View
Posted on: September 15, 2018
What is the role
As Head of Demand Marketing, you will be responsible for driving demand generation for Company to achieve short and long-term revenue goals -- from strategic planning through to execution and analysis. You will own functional teams for business development, demand generation, and marketing operations. You will design and execute on the right mix of marketing programs that are optimized to reach those large enterprises that could benefit most from working with Company. You can expect that account-based marketing (ABM), events, digital marketing and third-party programs will all be part of your strategy, but you will need to closely measure and analyze performance to ensure we’re capturing demand as efficiently as possible. As the leader of the business development team, you will define the best outreach channels, message and cadence that result in high quality prospects. You will partner closely with sales to ensure the early interest is converted through effectively, with the highest possible revenue impact. With responsibility for marketing operations, you will always look to improve conversion rates through the funnel by ensuring our marketing systems are nurturing, scoring and routing appropriately and that no good lead is ever left behind. You’ll also own reporting responsibility for the marketing organization, making sure our team, company, and executive team know marketing’s impact on revenue.
What you'll be doing: Lead the Demand team and strategy to ensure the highest level of performance and results Partner closely with Sales to develop an account-based marketing (ABM) program and optimize for revenue delivery Identify and drive effective integrated campaigns leveraging compelling, persona-based content and effective testing strategies for campaigns Develop and execute a comprehensive digital marketing program that integrates best practices on SEO, SEM, retargeting, social etc. Own 3rd party programs and establish strong partnerships for content syndication, online traffic and webinar opportunities Own our nurturing, scoring and routing strategies Analyze Return on Investment (ROI) and the effectiveness of marketing programs to optimize future programs based on that learning Establish quarterly KPIs and benchmarks based on performance and departmental goals, reporting results to key stakeholders on a weekly and monthly basis Requirements: Bachelor’s degree required. Master’s degree in Business or Marketing is a plus 10+ years’ experience in B2B marketing, demand generation and/or marketing operations, preferably at SaaS or technology companies. 5+ years leading marketing professionals 5+ years years of technical skill with web, marketing automation, salesforce.com, Google Analytics, ABM technologies is a must. Experience developing a demand generation strategy required Must have demonstrated sound fiscal practices managing budgets, hitting monthly goals and spend, revenue and key performance metrics ABM knowledge is a must Event marketing or event technology experience a plus Possess strong analytical skills- must crave data and know how to synthesize it into actionable insights that drive strategic direction Ability to work effectively independently and get things done under tight deadlines, while juggling multiple priorities A fast and capable learner who has a passion for constantly improving skills Team oriented with the ability to collaborate, build relationships, and drive results across teams and at all levels of an organization Excellent communication skills – both spoken and written Strong planning and organizational skills with ability to multi-task, set measurable objectives, manage defined timelines and budgets Enjoy working in a dynamic, fast-paced environment; must be a self-starter
Keywords: Software Services, Mountain View, CA, San Francisco , Head of Demand Generation, Executive , Mountain View, California
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