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Marketing Manager - Mobile

Company: Walmart eCommerce
Location: San Bruno
Posted on: September 15, 2018

Job Description:

Position Description Walmart is seeking a skilled mobile marketing manager to drive app engagement through mobile advertising. This individual will own the strategy, execution, and analysis of mobile acquisition marketing, including media strategy, media planning, campaign management, operations, creative management, and testing. You have persuasive communication skills, problem-solving and critical decision-making abilities, and will be excited about the opportunity to make a big impact on a high-performing team. Responsibilities: Strategy and planning: create mobile advertising strategy, decide on vendors, budget allocation, forecast and scenario planning. Campaign management: set up, manage, optimize, report mobile app campaigns. Mobile measurement and tracking: manage the Mobile Measurement tool and ensure data accuracy and flowthrough between platforms, attribution tool, analytics tool, and internal database. Cross-device user journey: map out the mobile user journey and touch points, and connect the dots between mobile, desktop, and other devices to inform overall acquisition strategy. Creative management: work with the Creative team to craft mobile creatives. Testing: Design creative testing and campaign testing plan, set up and run the tests, conduct analysis and reporting with the Analytics team. Be the resident Mobile Marketing expert to analyze metrics on cross-channel and cross-device impact. Connect the dots and make sense of data. Achieves marketing objectives for one or more key categories by collaborating with partners and agencies; working with key stakeholders and internal marketing customers; motivating and influencing cross-functional teams; translating business priorities into app push notification strategies; ensuring alignment with the overall Marketing strategy; writing app push notification briefs; identifying potential improvements in customer segmentation, testing, and app push notification creative; Identifying campaign optimization opportunities within app push notification marketing. Manages app push notification performance for key categories by planning engagement and sales forecasts; executing campaigns; measuring results or outcomes (for example, engagement, sales, conversion); calculating and tracking ROI of programs/initiatives. Optimizes and improves app push notification campaign performance by evaluating key trends, reporting metrics, and comparing metrics to benchmark results. Demonstrates app messaging, digital marketing and ecommerce expertise and applies this to the development, execution, and improvement of plans by providing expert advice and guidance of channel best practices; supporting and aligning efforts to meet customer and business needs; and building commitment for perspectives and rationales. Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity by implementing related action plans; utilizing and supporting the Open Door Policy; and providing direction and guidance on applying these in executing business processes and practices. Coordinates, completes, and oversees job-related activities and assignments Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity Leads the overall email marketing strategy on a campaign-by-campaign basis; working cross-functionally with creative, site operations and merchandising to develop the marketing message and direction for each e-mail campaign; integrating messaging with segment and content strategies, communicating with the broad marketing team on the strategy; and ensuring consistency with the company strategy. Manages the execution of email strategies for business segment(s) Optimizes and improves email campaign performance Provides supervision and development opportunities for associates Minimum Qualifications ---Bachelors degree in Business, Behavioral Science, or related field and 2 years of experience in marketing or related field OR 5 years of experience in marketing or related field. Approximately 5-10% travel, primarily domestic travel to Walmarts and related divisions main campuses, which may require consecutive overnight stays. Bachelor s degree in Business, Mathematics, or related field and 2 years experience in direct response marketing or related field OR 5 years experience in online marketing or related field. Additional Preferred Qualifications 2 years of experience in app push notification marketing. 3 years of experience in online marketing. 3 years of experience working with databases and reporting tools, including customer analytics. 1 years of experience in merchandising or product management. 2 years of experience in retail marketing. 1 year experience in merchandising or product management. 1 year experience working with databases and reporting tools, including customer analytics. 1 year of supervisory experience. 2 years experience in email marketing. 2 years experience in retail marketing. 2 years experience working with email service providers. Master's degree in Business Administration or related field. Company Summary Walmart Global eCommerce is comprised of Walmart.com, VUDU, SamsClub.com, and our technical powerhouse WalmartLabs. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture. Position Summary Walmart is seeking a skilled mobile marketing manager to drive app engagement through mobile advertising. This individual will own the strategy, execution, and analysis of mobile acquisition marketing, including media strategy, media planning, campaign management, operations, creative management, and testing. You have persuasive communication skills, problem-solving and critical decision-making abilities, and will be excited about the opportunity to make a big impact on a high-performing team. Responsibilities: Strategy and planning: create mobile advertising strategy, decide on vendors, budget allocation, forecast and scenario planning. Campaign management: set up, manage, optimize, report mobile app campaigns. Mobile measurement and tracking: manage the Mobile Measurement tool and ensure data accuracy and flowthrough between platforms, attribution tool, analytics tool, and internal database. Cross-device user journey: map out the mobile user journey and touch points, and connect the dots between mobile, desktop, and other devices to inform overall acquisition strategy. Creative management: work with the Creative team to craft mobile creatives. Testing: Design creative testing and campaign testing plan, set up and run the tests, conduct analysis and reporting with the Analytics team. Be the resident Mobile Marketing expert to analyze metrics on cross-channel and cross-device impact. Connect the dots and make sense of data. Achieves marketing objectives for one or more key categories by collaborating with partners and agencies; working with key stakeholders and internal marketing customers; motivating and influencing cross-functional teams; translating business priorities into app push notification strategies; ensuring alignment with the overall Marketing strategy; writing app push notification briefs; identifying potential improvements in customer segmentation, testing, and app push notification creative; Identifying campaign optimization opportunities within app push notification marketing. Manages app push notification performance for key categories by planning engagement and sales forecasts; executing campaigns; measuring results or outcomes (for example, engagement, sales, conversion); calculating and tracking ROI of programs/initiatives. Optimizes and improves app push notification campaign performance by evaluating key trends, reporting metrics, and comparing metrics to benchmark results. Demonstrates app messaging, digital marketing and ecommerce expertise and applies this to the development, execution, and improvement of plans by providing expert advice and guidance of channel best practices; supporting and aligning efforts to meet customer and business needs; and building commitment for perspectives and rationales. Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity by implementing related action plans; utilizing and supporting the Open Door Policy; and providing direction and guidance on applying these in executing business processes and practices.

Keywords: Walmart eCommerce, San Francisco , Marketing Manager - Mobile, Executive , San Bruno, California

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