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Email Marketing Manager

Company: Earnest
Location: San Francisco
Posted on: July 13, 2018

Job Description:

Want to revolutionize finance?

Earnest is a financial technology company changing consumer lending. We are a team of math nerds, designers, computer geeks and innovators going after a huge market by creating a company built on flawless design, powerful software, advanced data science and an incredible client experience. We believe that if we fundamentally re-engineered the experience of borrowing money, it would look and feel completely different to how it does today.

We are looking for an experienced marketing manager with proven success, from concept to delivery, of sophisticated email and direct mail programs for a data-driven multi-product company.

This role will lead the development and execution of all email, both triggered and campaign-based, and direct mail efforts across the Earnest customer lifecycle. This includes all email programs for the Earnest Student Loan Refinancing, Personal Loan, and Home Loan products, defining the correct touchpoints and offers to both acquire clients in the short-term and retain them over the long-term.

As an Email Marketing Manager, you will report to the Head of Growth, and:


  • Manage strategy and tactics of email marketing and direct mail, leveraging best practices as well as creative solutions to maximize engagement and conversion rates in support of business opportunities and goals
  • Analyze conversion funnels, identifying and optimizing key messaging opportunities to help attract and retain Earnest clients
  • Collaborate with internal partners to develop cohesive email campaigns and programs that are targeted, relevant, and on the brand
  • Manage external teams and vendors to successfully execute on direct mail initiatives
  • Continually research and test new ways to engage clients using Earnest data
  • Monitor daily automation and sends to ensure proper execution of all initiatives
  • Own and report on the effectiveness of campaigns and programs, analyzing KPIs and other signals to develop insights, telling compelling stories and move the programs forward

    Qualifications:


    • 5+ years of direct/database marketing experience, including extensive experience with advanced customer segmentation to drive hyper-personalization and relevancy
    • Understanding of email marketing operations and technology, including workflows, triggered events, and list management for a multi-product company
    • Specific experience with CRM platforms and top-tier email service providers a plus (especially Salesforce Marketing Cloud / ExactTarget)
    • Outstanding problem solving, skills and the ability to digest large amounts of data and identify actionable trends, insights, and questions to answer
    • Strong Excel skills required, MySQL proficiency preferred
    • At least intermediate HTML/CSS markup skills
    • Highly effective working cross-functionally with internal teams and external agencies, including technical teams.
    • Demonstrated success articulating and advancing product/project requirements
    • Education and/or equivalent experience in a quantitative or analytical discipline

      Earnest Perks & Benefits:


      • Health, Dental, & Vision benefits plus savings plans
      • Employee Stock Purchase Plan
      • 401(k) plan to allow you to save for retirement plus a company match
      • Tuition reimbursement program
      • $1000 flight on each Earnie-versary to anywhere in the world and a self-serve vacation plan

        Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.

        Keywords: Earnest, San Francisco, Email Marketing Manager, Executive, San Francisco, California

        Click here to apply!

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