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SVP of Secondary Research

Company: Health Care / Hospitals / Clinics, Managed Care, S
Location: San Francisco
Posted on: May 17, 2018

Job Description:

Description

Company Intelligence is the strategic insights arm of Company – the world’s largest and most global communications marketing firm. We are strategic partners to a wide range of top-tier clients (to name a few: Unilever, AstraZeneca, Starbucks, Citigroup). Our engagements span Primary and Secondary Research, marketing impact assessment and business analytics. We utilize a full suite of cutting edge tools and methodologies. Our motto is “Intelligent Engagement”, and our mission is quite simple… we strive to make our client engagements the smartest they can be. Whether identifying and profiling a target audience or optimizing messaging strategy, we are committed to engagements that marry creativity + strategy in the world of marketing communications.

We are looking for a Senior Vice President to be based in the Bay Area specializing in Secondary Research including media analysis and measurement of communications impact. This person will grow the business, manage client engagements, and mentor junior staff. We want someone who brings the right mix of skills as a client relationship builder, research consultant, and program manager.

WHAT WE ARE EXPECTING FROM YOU: ROLE + RESPONSIBILITIES

CLIENT RELATIONSHIP BUILDING: In business, it all starts with relationships. You will: Create, build, and nurture relationships with Company teams and external clients in the Bay Area (and beyond) to generate new opportunities and build incremental business Be fluent in the languages of communications, marketing, business, and research – and tailor those communications to audiences of all levels of expertise Establish a reputation as a go-to research expert, both within the Company network and directly to our clients. RESEARCH CONSULTANCY: Data doesn’t mean anything on its own – it needs to be collected effectively and communicated with impact. You will: Ask the right questions, identify and understand business objectives, and ultimately scope the right research that will have the most impact Provide strategic counsel to clients throughout all stages of the research process Identify insights, create stories and effectively communicate research results that will drive strategy and enable clients to accomplish their business objectives. PROJECT MANAGEMENT: It’s not all strategizing – we need someone who can execute. You will: Manage complex Secondary Research and impact measurement projects, from end-to-end, including: o Owning data strategy and analysis planning o Managing the team in SF and liaising with analysts in our operations hub in Rochester, NY o Leading insight generation, and overseeing creation of effective reports and client deliverables o Primary Research capabilities (qual and quant) also a plus Lead operational and financial performance of account teams, manage timelines and ensure that client requests are responded to quickly and appropriately; Mentor and manage both direct and indirect reports – to develop individuals and create high-performing teams QUALIFICATIONS:

Minimum of ten years’ experience in data and analytics, market research, insights creation, strategy development, or consultancy.

You also have demonstrated experience in: Various types of research/analysis engagements, potentially including: Highly curated media monitoring Marketing measurement and optimization Automated dashboard development Data visualization and reporting Knowledge of social media publishing & listening tools; Desk research

Keywords: Health Care / Hospitals / Clinics, Managed Care, S, San Francisco, SVP of Secondary Research, Executive, San Francisco, California

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