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Manager of Marketing

Company: Nintendo
Location: Redwood City
Posted on: January 14, 2018

Job Description:



Nintendo of America Inc.




The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch (TM) system and the Nintendo 3DS (TM) family of portable systems. Since 1983, when it launched the Nintendo Entertainment System (TM) , Nintendo has sold more than 4.4 billion video games and more than 700 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy (TM) , Game Boy Advance, Nintendo DS (TM) family of systems, Super NES (TM) , Nintendo 64 (TM) , Nintendo GameCube (TM) , Wii (TM) and Wii U (TM) systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokmon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Americas. For more information about Nintendo, please visit the company's website at .

DESCRIPTION OF DUTIES

  • Develops and recommends advertising and media strategies that help achieve business, brand, and product goals and objectives
  • Manages the creative process, including creative brief development, concept development, and development of overall media plans, in partnership with internal and external agencies to produce top-notch creative for marketing campaigns
  • Responsible for media management and evaluation and providing recommendations on effective media for the campaign target audience
  • Ensures tactics align with campaign goals and provide post campaign reporting and optimization
  • Manages production of all creative including onsite supervision of commercial shoots
  • Partners with consumer insights to guide the marketing campaigns and inspire agency partners
  • Acts as liaison between advertising and other Nintendo of America departments, including legal, licensing and the product development groups
  • Conducts reviews of all campaigns and presents to executive management as needed
  • Responsible for leading the consumer marketing assistant managers; provide mentorship, guidance and course correction as needed. Provide performance reviews, and be accountable to their career growth and ultimate success.
  • Develops strategic documents as required
  • Contributes to cross-functional marketing strategy with consumer insights, key messaging, and marketing mix
  • Partners with market research team to conduct qualitative and quantitative positioning, creative, and media studies
  • Manages relationship with Nintendo's cost consultants
  • Manages special projects as assigned



    SUMMARY OF REQUIREMENTS
    • Minimum of seven years of related advertising and/or marketing experience
    • Expert organizational ability and leadership skills to coordinate large-scale marketing campaigns
    • Ability to develop and manage advertising agencies, media agencies, national media promotions and events
    • Extensive experience managing advertising creative production
    • Experience managing and leading teams while fostering a collaborative, team-oriented environment
    • Strong presentation skills and ability to organize thoughts and share a clear and concise POV
    • Ability to establish and manage budgets
    • Media planning experience
    • PC skills (Windows, Word and Excel preferred)
    • Experience in, or professional knowledge of, the video game and entertainment industries required
    • Agency experience helpful
    • Undergraduate degree in Marketing, Advertising, or related field, or equivalent
    • Significant domestic and international travel (valid passport required for international travel)

      We are an equal opportunity employer of individuals with disabilities and protected veterans....valuing diversity...celebrating strengths.


      Keywords: Nintendo, San Francisco, Manager of Marketing, Executive, Redwood City, California

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