Product Marketing Manager - Workforce Planning Solutions

Company: Anaplan
Location: San Francisco
Posted on: May 24, 2025

Job Description:

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.
What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.
Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.
Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.
Supported by operating principles of being strategy-led, -based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!We are seeking a self-motivated outbound Product Marketing Manager - Workforce Planning Solutions, preferably based in San Francisco who thrives in a fast-growing environment and is eager to shape the future of workforce planning. As a key member of our expanding Solution and Industry Marketing team, you will play a pivotal role in promoting and supporting our cutting-edge solutions, driving awareness, and influencing market adoption.
As a Workforce Planning Solution Marketing Manager, you will collaborate closely with cross-functional teams, including Marketing, Product, Sales, GTM Operations, and Competitive Intelligence. Your focus will be on driving the creation and communication of compelling content that showcases Anaplan's unique advantages in workforce planning.
In this role, you will support go-to-market strategies sales plays, and the marketing efforts for new application launches. You will develop engaging solution marketing assets and content that educate and empower sales teams while effectively informing customers and prospects about the capabilities, benefits, and value Anaplan delivers.
Your Impact

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• Create impactful, external-facing, and thought leadership content-including blogs, long-form articles, videos, webinars, case studies, and website copy-to drive awareness, accelerate adoption, and enhance customer retention.
  
• Support solution marketing and sales enablement plans that align with growth objectives, expanding existing ACV and acquiring new customers in the HR and workforce planning domain.
  
• Analyze and map complex buying and selling processes involving multiple decision-makers in software and solution purchases, then translate these insights into effective GTM strategies that drive engagement and conversion.
  
• Research market trends and refine buyer personas to identify market opportunities and messages for Anaplan's HR and Workforce solution area.
  
• Collaborate on the development of solution sales plays and application launches by crafting compelling messaging in partnership with Product Management and GTM teams. Drive the creation of strategic marketing plans and support partner enablement to maximize market impact and adoption.
  
• Champion our solutions by evangelizing at conferences, trade shows, and industry events, while engaging with analysts, customers and prospects.
  
• Drive social media plan for LinkedIn, Twitter, and other platforms to effectively deliver messaging, enhance positioning, and drive engagement.
  
  Your Qualifications
  
  • 
    5+ years of experience inenterprise SaaS product marketing/solution marketing, product management, or presales, ideally in one or more of the following areas:workforce planning, people analytics, workforce management,BI or AI/ML
    
  • Experience bringing innovative, industry-leading, category-defining tech products to market
    
  • Proactive and self-motivated, eager to take initiative, and driven by a passion for helping others gain clarity and understanding
    
  • Demonstrated ability to engage and influence senior executives and purchasing stakeholders through tailored messaging and strategic content
    
  • Proven experience in developing GTM strategy and communication for successful product launches
    
    Preferred Qualifications
    
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    • Demonstrated ability to work cross-functionally and outstanding narrative and storytelling abilities
      
    • High-energy, creative, organized, and adaptable with a can-do attitude; able to manage multiple evolving priorities with a results-driven mindset
      Base Salary Range:$117,000-$168,000 USDOur Commitment to Diversity, Equity, Inclusionand Belonging
      Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!
      We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.
      Fraud Recruitment Disclaimer
      It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.
      Anaplan does not:
      
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      • Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
        
      • Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.
        
        All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to before taking any further action in relation to the correspondence.

Keywords: Anaplan, San Francisco , Product Marketing Manager - Workforce Planning Solutions, Executive , San Francisco, California