Director of Global Industry and Account Based Marketing

Company: Zendesk, Inc.
Location: San Francisco
Posted on: March 12, 2025

Job Description:

Director of Global Industry and Account Based MarketingAs the Director of Global Industry & Account-Based Marketing at Zendesk, you will define and execute the global strategy for industry and ABM programs. Your mission is to build and lead a high-performing team that drives new business, cross-sell, and up-sell pipeline across key industries and strategic accounts.Responsibilities:

• Team Leadership: Build, mentor, and lead a high-performing ABM and industry marketing team, providing guidance and support to help them excel in their roles. Amplify the influence of the team by nurturing talent and providing clarity to your team.
• Account Based Strategy: Direct the strategic plan to create new business pipeline with a one to many ABM approach that centers on our top industry focus areas. Measurably improve pipeline for targeted accounts in partnership with regional teams.
• Industry Marketing Leadership: Be the marketing lead on industry marketing globally, owning end-to-end execution of our industry strategy in partnership with sales. Accountable for industry specific content creation of assets that support the selling process in measurable ways, driving business outcomes: pipeline, time to close and win rates. Shape and influence the overall marketing strategy with industry insights and account level insights.
• Cross-team Collaboration: Work across product marketing and sales teams to infuse industry specific positioning and messaging into campaigns and sales plays in ways that differentiates our solutions and creates clarity for sales teams.
• Global Partnership: Collaborate with regional marketing teams to evolve the go to marketing strategy for a one to few motion, enabling scale and impact.
• Measure & Optimize: Develop a data-driven approach to measuring performance and impact of ABM and industry marketing. Create feedback loops with sales using both qualitative and quantitative insights to enable your team to test, learn and improve results over time.Qualifications:
  • 10+ years of marketing experience in B2B SaaS with a strong focus on ABM, industry, or demand generation.
  • Demonstrated ability to recruit and develop high-performing talent, with a focus on creating psychological safety for diverse teams and building inclusive cultures.
  • Experience leading teams to own end-to-end execution of ABM or industry marketing with the ability to help your team consistently prioritize work for impact.
  • Experience building measurement and feedback loops for qualitative and quantitative insights in a test, learn and improve approach.
  • Ability to synthesize industry and account level intelligence for regional marketing and sales teams.
  • Ability to use data insights to optimize marketing performance.
  • Strong communication skills across all levels, from marketing and sales professionals to executives.
  • Experience collaborating across multiple internal teams and departments and building effective relationships to influence change.
  • A bias for fast but thoughtful action, results, and delivery with a high-quality bar.
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Keywords: Zendesk, Inc., San Francisco , Director of Global Industry and Account Based Marketing, Executive , San Francisco, California