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Field Marketing Manager

Company: Retool
Location: San Francisco
Posted on: July 9, 2024

Job Description:

Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don't have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows. -At Retool, we're on a mission to bring good software to everyone. We're building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that's a mission worth striving for. -Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know! -WHY WE'RE LOOKING FOR YOU:Retool is the fast way to build internal tools. Thousands of companies-like Brex, DoorDash, and Pinterest-use Retool to build custom apps that help them manage drivers, approve loans, and run any process that gets business done. We've grown exponentially each year since being founded, but need help reaching millions more developers. That's where you come in.As the Field Marketing Manager at Retool, you'll plan and execute experiential events aligning with our overall marketing strategy to accelerate our growth by building net new pipeline and assisting the acceleration of deals in pipeline. We're a fast-paced startup with plenty of room to experiment and create immediate impact from your work. You'll get to wear different hats and work across many teams at Retool.WHAT YOU'LL DOYou'll plan, execute and manage field marketing activities including but not limited to events and direct mailers. You'll get a chance to work closely with our GTM team to ensure that we engage with the right audience, generate net new leads and help accelerate deals that are already in the pipeline. You'll also coordinate with various internal teams such as Product Marketing and Operations to ensure that every project you drive has consistent messaging and aligns with our internal processes of tracking and analytics. Your north-star KPI will encompass both quality and quantity measured as contribution to the pipeline both from a new logo and expansion motion.No two days will be the same. As part of a rapidly scaling team you will have the opportunity to assist in various other areas of demand generation and growth.WHO YOU'LL WORK WITHYou'll be working with almost every Retool, but will most often be partnering with marketers, designers, finance, and go-to-market teams to execute on marketing campaigns at scale. And, it might be helpful to note: we've returned to the office 3 days a week in the Mission district of San Francisco! -IN THIS ROLE, YOU'LL:

  • Manage experiential events from conception to execution
  • Drive the execution on events for developer awareness: figure out the right conferences we should have a presence at or sponsor to brings hundreds of thousands of developers into Retool's orbit
  • Partner closely with GTM teams to identify the right events to attend or put on to build and accelerate demand generation pipelines
  • Extend the Retool brand presence in tasteful ways for different formats like executive dinners, several types of webinars, community meetups, product launch events, and-eventually-user conferences
  • Create highly visible experiential projects that rely on multiple vendors and internal stakeholders
  • Work with our data and revenue operations teams to track the effectiveness of our events, and use data to inform decisions.THE SKILLSET YOU'll BRING:
    • 5+ years of field marketing experience with a B2B or developer tools startup
    • 3+ years experience planning and executing hosted and sponsored events
    • 2+ years experience managing direct mailer campaigns
    • Experience planning and managing user forums, user conferences and customer advisory boards is a plus
    • Excellent project management skills, with an uncanny ability to keeping multiple work streams and cross-functional partners and vendors in sync around timelines -
    • The ability to span events built for awareness (reaching new developers in tasteful ways, ideally through the communities they're already a part of) and demand (partnering with GTM teams on building and accelerating pipeline). -
    • Familiarity with CRM systems (e.g., Salesforce or similar), marketing automation tools (e.g., HubSpot or similar), and tracking tools to assess campaign effectiveness
    • Strong sense of curiosity and first principles thinking-bring your intuition, but leave behind any playbooks
    • Experience and affinity for evolving projects and experiments into programs
    • The ability to build strong cross-functional partnerships to both GTM and product teams, as well as the rest of the marketing org
    • Excellent written and verbal communication chops
    • Ability to travel domestically and internationally up to 25%For candidates based in the United States, the annual base salary range is listed below. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate's experience and qualifications, and location. -Additional compensation in the form(s) of equity, and/or commission/bonuses are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans. $113,100 - $139,700 USD Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations. U.S. Standard Demographic QuestionsWe invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process. How would you describe your gender identity? (mark all that apply)
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      Are you a veteran or active member of the United States Armed Forces? (Select one)
      Yes, I am a veteran or active member
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      Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Retool's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Retool's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. Gender Please select Gender Are you Hispanic/Latino? Please select Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Veteran Status Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
      Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?A disability is a condition that substantially limits one or more of your "major life activities." If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:
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Keywords: Retool, San Francisco , Field Marketing Manager, Executive , San Francisco, California

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