Associate Director, Analytics
Company: EssenceMediacom
Location: San Francisco
Posted on: April 24, 2024
Job Description:
Google via Media Futures Group - A little about us - - - -
Google has consolidated its media agency partnership into WPP's
GroupM, building on the world class digital work that Essence has
delivered for Google for over 15 years. Media Futures Group (MFG)
is a bespoke team that delivers on our commitment to Google for a
more strategic, creative and integrated media approach established
to drive better business results. The MFG team is made up of best
in class digital, offline, and integrated media experts who work
together to enhance media's contribution to Google's business. MFG
is powered by Essence, MediaCom, and other constituent parts of
GroupM around the world. The MFG team operates in a seamlessly
integrated way across strategy, planning, investment, creative,
business sciences and analytics, data and technology. The profile
of people who work in MFG are world class, committed to
establishing a new high water mark in the media industry. - - - -
About the role - - - - As the Associate Director of Analytics, you
will help the Analytics (North America) team be accountable for
quantifying and measuring the success of our executions and for
delivering insights that enable us to innovate the work we deliver
at EssenceMedicom to our Google client. - - - The ideal candidate
will have a strong background in direct response campaigns, match
market test (MMT) design, and experience working with large cross
discipline teams. This role is crucial in driving our agency's
data-driven decision-making process and ensuring our clients'
success. - - - - Some of the things we'd like you to do: - -
- Lead the design and measurement of direct response campaigns,
ensuring they meet client objectives and deliver optimal ROI.
- Develop and implement match market tests (MMT), analyzing
results to provide strategic insights and recommendations.
- Possess practical experience with open source programming
languages such as Python, R, and others
- Collaborate with clients , understanding their unique needs and
delivering tailored analytics solutions.
- Work closely with the regional analytics team in a global
capacity, providing guidance, mentorship, and fostering a culture
of continuous learning and improvement.
- Work closely with other departments to integrate analytics into
all aspects of campaign planning, execution, and evaluation.
- Present complex data and analytics findings in a clear and
actionable manner to clients and internal teams.
- Be seen as a trusted advisor by our clients for all things
analytics related
- Drive successful application of advanced, yet practical,
analytical capabilities. Measure ROI and evangelize success of our
projects within Essence as well as externally
- Explore robust and cutting edge statistical and machine
learning techniques for solving business problems given available
data sets or 3rd party data.
- Play an instrumental role in evolving and designing new,
innovative measurement tools. Managing the process through to
delivery and take ownership of global roll out
- Deliver "best in class" analytical capabilities across the
agency with the wider analytics team, including the use of new
methods, techniques, tools and systems
- Recruit, manage and mentor analytical resource, ensuring the
efficient flow of work through the team, the timely delivery of
high-quality outputs and their continuing development as
professionals
- Lead the creation of clear, robust and thought-provoking
analysis reviews and insights
- Work with media account teams to help them gain client buy-in
and run in market experiments wherever required
- Successfully collaborate with internal as well as external
teams for data integrity, reporting, testing, ad-hoc analysis and
more - - A bit about yourself: - -
- Bachelor's Degree within Analytics, Technology or equivalent
experience
- 5+ years of experience working in a data-based role
- Experience managing a team and ability to delegate
effectively
- Proficiency with systems such as SQL and Python
- Expose to measurement of both Direct Response and Brand
Awareness campaigns
- Excellent at presenting data in a visually engaging and
insightful manner that cuts through the noise
- Strong organizational and project management skills
- Strong understanding of what data points can be collected and
analyzed in a digital campaign, and how each data point should be
analyzed
- Established and professional communication, presentation, and
motivational skills - - - Our mission is to make advertising more
valuable to the world. We do this by employing the world's very
best talent to solve some of the toughest challenges of today's
digital marketing landscape. It's important that we hire people
whose values reflect those of our own: genuine, results-focused,
daring and insightful. As an EssenceMediacom employee, we promise
you a workplace that invests in your career, cares for you and is
fun and engaging. We believe these factors create a workplace where
you can be yourself and do amazing work. - - - - GroupM provides
equal employment opportunities to applicants and employees without
regard for factors such as race, religion, national origin, colour,
sex, sexual orientation, gender identity or expression, age,
protected veteran status, disability, or other protected status. -
- GroupM is committed to providing reasonable accommodation to,
among others, individuals with disabilities and disabled veterans.
- - - - -If you need an accommodation because of a disability to
search and apply for a career opportunity with GroupM, please send
an e-mail to carmen.serrano@groupm.com or call (212) 297-8507 and
let us know the nature of your request and your contact
information. - - - The base salary for this position at the time of
this posting may range from $100,000 to $180,000. Individual
compensation varies based on job-related factors, including
business needs, experience, level of responsibility and
qualifications. We offer a competitive benefits package, please
visit
https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for
more details. - -
Keywords: EssenceMediacom, San Francisco , Associate Director, Analytics, Executive , San Francisco, California
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