Marketing, Communications, & Publicity Director

Company: Letterform Archive
Location: San Francisco
Posted on: April 22, 2024

Job Description:

About Letterform ArchiveLetterform Archive is a nonprofit center for inspiration, education, and community. We offer hands-on access to a curated collection of over 100,000 items related to lettering, typography, calligraphy, and graphic design. Every year, we welcome thousands of visitors from across the world, including students, practitioners, and design admirers from every creative background.In addition to hosting visits and public events, the Archive serves a global community through social media, an online archive featuring state-of-the-art photography, and a book program that draws from the collection as well as publishes new work from its contributors. We offer courses and workshops in type design, calligraphy, and typography. We also curate exhibitions of our holdings and organize lectures by visiting artists and designers.As a close-knit team of typophiles, lettering lovers, graphic design fans, and book arts enthusiasts, everyone at the Archive - regardless of role - helps in some way to promote the collection, offering tours, assisting at events, or engaging with the design community at large.Responsibilities

• Develop and manage strategic marketing plan including both short and long-term goals
• Oversee market research and internal brainstorming to develop product refinements, segmentation, positioning, targeting, and messaging
• Implement and manage marketing budget, including payback analyses of marketing investments
• Develop pricing strategies to optimize revenue and market penetration
• Develop and measure key metrics including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates; lead monthly review of marketing results
• Ensure that all marketing communications project the Archive's unique brand "voice"
• Establish content marketing strategy and goals encompassing blog, newsletter, and social media
• Design, plan and execute effective digital and traditional marketing campaigns
• Collaborate on development of shop and e-commerce strategy
• Assist with event planning (as needed)
• Promote an environment of metrics-driven improvement in marketing effectiveness, methods, costs, and results
• Stay up to date with the latest technology & best practices, as well as marketing strategies of comparable organizations
• Launch analogous education program
• Supervise the Marketing Manager and Social Media ManagerMinimum Qualifications
  • 3+ years of experience in a similar role, including supervising staff
  • 5+ years of progressive experience in planning, managing, and executing multi-channel, multi-segment marketing campaigns, both traditional and digital
  • Experience with SEO, social media, online advertising, and a CRM
  • Experience developing marketing forecasts, strategies, budgets, and business plans
  • Good understanding of accounting principles; highly skilled using spreadsheets for planning and analysis
  • Excellent written and oral communication skills
  • Exceptional organizational and time management skills
  • Flexibility and comfort in a rapidly changing environment
  • Ability to work under pressure to meet delivery deadlines
  • Willing to tackle a variety of projects, including new challenges
  • Bachelor's degreeIdeal QualificationsIn addition to the minimum qualifications above, an ideal candidate would have some, but not necessarily all, of the following qualifications as well:
    • An advanced degree in marketing or a related field
    • Experience with print campaigns
    • Experience working with archives, museums, or special collections
    • Knowledge of or deep interest in lettering, typography, graphic design, and related printing artsPhysical DemandsThis position will regularly be required to perform desk-based computer tasks, including using a computer screen for long periods of time, typing, and making phone calls. They may also occasionally be required to move items weighing up to 10 pounds or push and maneuver a fully-loaded book truck weighing up to 60 pounds.They may also frequently be required to move items weighing up to 30 pounds and travel for local and non-local donor meetings and special events. The Archive will provide reasonable accommodations to an employee with a disability who requires accommodations to perform the essential functions of their job.COVID-19 Vaccination PolicyTo ensure the health and safety of the Archive's community, all newly hired employees of Letterform Archive are required to be fully-vaccinated against COVID-19 as a condition of employment, absent qualifying exemptions for medical, religious, or other reasons in accordance with all applicable laws.Equal Opportunity and Non-DiscriminationLetterform Archive is an equal opportunity workplace, community, and place of learning. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. The Archive does not discriminate in employment or in offering educational services and programs..Position Type, Schedule, and LocationThis is a full-time, exempt position working 40 hours per week during the Archive's normal office hours in addition to occasional nights and weekends as required. It is hybrid and onsite at Letterform Archive's offices in San Francisco approximately 3 days per week. The position is open to all with current US work authorization and California residency. Compensation and BenefitsThe pay rate for this role is between $100,000 and $130,000 per year depending on candidate experience and qualifications.Letterform Archive offers benefits to all full-time employees including:
      • Medical, dental, and vision coverage with subsidized dependent coverage
      • Three weeks of Paid Time Off each year with incentive accrual up to four weeks per year
      • 10 paid holidays per year
      • Sick leave
      • Flexible Spending Account (FSA)
      • 401(k) retirement plan
      • Pre-tax commuter benefit
      • Annual professional development budget
      • Complimentary Archive membership, and waived tuition to Archive workshopsHow to ApplyPlease apply by submitting a r--sum-- and a short cover letter explaining your interest in this position by Sunday, May 19th, 2024.Address your cover letter to the "hiring team" and limit to one page. The most effective cover letters summarize your relevant experience, explain your interest in the Archive and this position, and make clear how your qualifications match this role's responsibilities.Letterform Archive is committed to providing reasonable accommodation to individuals with disabilities. If you are an individual with a disability and need assistance applying or have questions about accommodation during the hiring process, please emailhr@letterformarchive.org.
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Keywords: Letterform Archive, San Francisco , Marketing, Communications, & Publicity Director, Executive , San Francisco, California