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Data Science Manager, Marketing

Company: Asana
Location: San Francisco
Posted on: April 3, 2024

Job Description:

The Data Science function at Asana is instrumental in enabling Asana's mission by instilling a data-influenced approach in building the product or business strategy and building and iterating to deliver value to our users. Data Scientists closely partner with Product, Business, Design, Engineering, and also other members of the Data team. We leverage experimentation, statistical modeling and machine learning techniques, causal inference, and data storytelling to deepen our understanding of Asana customers and make optimal decisions to drive more business value. - Within this broader framework, the Marketing Data Science team is responsible for leveraging data and scientific techniques to be a force multiplier for Asana's overall effectiveness in marketing. This team collaborates with marketing leadership, and also within the broader Asana data community to identify new opportunities to drive Asana's marketing capabilities and efficiency forward. -This role reports directly to the Head of Business Data Science, and is a people management role. - This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you'll achieve

  • Help drive the Marketing DS team to deliver against their roadmap for projects to improve marketing efforts on projects like Lead Scoring, Media Mix Modelling (MMM), Multi-touch Attribution (MTA), and Spend Optimization.
  • Manage a team of 5+ data scientists at various levels of seniority, with responsibility for their further growth and development as data scientists. Help recruit and grow the team as necessary for continued success within the business.
  • Partner with marketing leadership to understand the needs and opportunities to introduce more data science to the way Asana conducts business
  • Be a leader within the Asana Data Community, including interfacing with other Data Science teams, Data Engineering, and Analytics, in addition to teams like MarketingOps and Paid Media that are major consumers of data outputs.
  • Educate partners about new capabilities and advances in the marketing DS space, be an ally and a guide to help them understand the positive impact it can have to their line of business. About you
    • 5+ Years experience working in a similar data science capacity
    • 2+ years experience managing a team of data scientists (minimum 3+ individuals)
    • 4+ years experience working with Marketing functions and associated data science projects, including but not limited to Multi-touch Attribution (MTA), Media Mix Modelling (MMM), geo-based testing, Spend Optimization, Life-Time Value Modelling (LTV), etc.
    • Extensive experience in the development and implementation of scalable machine learning solutions and data products that meet the dynamic needs of our business
    • Strong expertise and a demonstrated track record in leading data driven marketing strategies that seamlessly integrate product-led growth (PLG) and sales-led growth (SLG) initiatives. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. - What we'll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $258,000 - $328,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
      • Mental health, wellness & fitness benefits
      • Career coaching & support
      • Inclusive family building benefits
      • Long-term savings or retirement plans
      • In-office culinary options to cater to your dietary preferences - These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. About us Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster.
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Keywords: Asana, San Francisco , Data Science Manager, Marketing, Executive , San Francisco, California

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