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Director, Sales Plays

Company: Anaplan
Location: San Francisco
Posted on: April 2, 2024

Job Description:

Director, Sales Plays
Location: San Francisco, New York, Minneapolis, Miami, Remote
Overview: Anaplan is seeking a seasoned and dynamicleader to help drive the development of a set of differentiated selling value propositions (sales plays) aimed at solving high-impact, high value industry specific challenges for our customers through Anaplan. These sales plays will form the foundation for our GTM selling motion and aims to deliver high value to our customers and drive higher productivity (win rates, ASPs) for Anaplan.
This role offers an exciting opportunity to influence and shape our GTM strategy and lead a highly cross-functional initiative across marketing, pre-sales, sales, alliances, enablement, GTM Ops and customer success. This role will report to our SVP, GTM Strategy and Operations
Key responsibilities:

  • Lead cross-functional team, across marketing, pre-sales, sales, alliances, enablement, GTM Ops and customer success, to build a set of 5-10 differentiated value propositions and associated sales collateral (e.g., customer first meeting decks - business value calculators - process discovery frameworks) over the next 12 months
  • Develop and drive overall project plan (milestones, dependencies) to co-ordinate efforts across these teams.
  • Build out a structured release roadmap. Actively problem-solve and resolve blockers to ensure timely delivery against roadmap
  • Collaborate with product teams and product leadership to co-ordinate and align product capability roadmap with the 'sales play' roadmap
  • Provide inputs / shape the development of high-quality assets, building in appropriate feedback loops with subject matter experts across sales leadership, sales and pre-sales
  • Develop and institutionalize a feedback loop to enable continuous improvement of propositions already rolled out to field


    • 10 - 15 years of B2B product/ industry marketing, Sales operations, Program Management, and/ or Pre-sales experience
    • Strong strategic planning and operational management skills, with the ability to translate vision into actionable plans.
    • Strong project and program management skills - Demonstrated experience of leading and delivering large, cross-functional programs
    • Excellent communication, negotiation, and presentation skills. Strong executive presence
    • Experience developing and launching new sales / solution offerings or products is highly desirable.


Keywords: Anaplan, San Francisco , Director, Sales Plays, Executive , San Francisco, California

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