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Director, Go-To-Market Strategy

Company: Visaitalia
Location: San Francisco
Posted on: May 28, 2023

Job Description:

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.When you join Visa, you join a culture of purpose and belonging - where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world - helping unlock financial access to enable the future of money movement.Join Visa: A Network Working for Everyone.Visa Direct is a payment service that Visa provides to clients (issuers, acquirers, processors, merchants and service providers) to facilitate money movement to and from Visa accounts in the U.S. and around the world using Account Funding Transactions (AFT) and Original Credit Transaction (OCT). Visa Direct consumer and business applications include person-to-person (P2P) transfer, person to micro-business transfer (e.g. payouts to shared economy providers), funds disbursement (e.g. insurance claim disbursements), and more. The push payments market opportunity is estimated to be more than 80 Trillion dollars of payment volume, replacing cash, checks, and ACH with push payments directly into bank accounts in real-time.The Visa Direct Go-to-market/Commercialization team plays a critical role in growing the Visa Direct business. The team is responsible for go-to-market strategy and commercialization of Visa Direct across existing and new use cases and verticals. The team is comprised of a diverse group of global payments strategists, owning a four-piece approach to drive Visa Direct to become a market leading next generation product that will revolutionize how the world pays. In this four-piece strategy, this team is responsible for 1. owning Visa Direct's market strategy across all use cases and markets 2. leading the activation of this strategy in coordination with cross-functional stakeholders like Sales, Client Services, Marketing, Communications and regional teams 3. Driving strategic programming with existing and new clients to create economies of scale and partnering with them to grow Visa Direct's footprint among their merchant clients and 4. Developing the strategy for growth of existing programs to meet or exceed our longer term objectives throughout the existing client base.The successful applicant will be a key team member of the Visa Direct Commercialization team, which is tasked with building and implementing Visa Direct's strategy to scale across all regions and markets of focus. The successful candidate will be responsible for driving strategic projects, delivering insights and eventually becoming a subject matter expert in the use cases and markets Visa Direct is currently invested in. In particular, this role is responsible for leading the launch and growth of new use cases for Visa Direct.While being in a very complex and critical position at Visa, you will excel at handling ambiguity and uncertainty. You know what it is like to start something from scratch, growing it structurally and methodically, and implementing impactful strategic plans. We are looking for people who have been directly involved in scaling a business or product through strategic implementation, and also exhibit a vigorous curiosity to maintain the Visa network as the best way to pay and be paid.Key Responsibilities:

  • You will own use case value proposition positioning, including strategy and growth optimization.
  • Own the launch and growth of emerging, high RoI use cases
  • Coordinate work across Visa's internal teams such as Product, Marketing, Design, pricing, rules, Sales, Operations, CSS, and Legal to manage market strategy workstreams
  • Growth optimization includes working with clients to grow existing programs using a consultative approach using various tools like co-marketing, streamlined UX and user journey, improved approval rates, etc.
  • Create a go-to-market plan to scale specific Visa Direct use cases using a targeted approach for secondary enablers who can offer Visa Direct as a service in addition to existing payment services
  • Lead use case strategy research and analysis, informing the Global Commercialization team of insights across markets related to the commercial opportunity for Visa Direct, including market prioritization, use case optimization, determining ROI on specific market opportunities
  • Convey to leadership strategies to overcome market barriers as they relate to regulation, competition, product capabilities, ecosystem opportunities and social trendsThis is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs. Basic Qualifications:
    --- 10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

    Preferred Qualifications:
    --- MBA, relevant graduate degree or similar academic / professional experience
    --- Academic and/or professional background in international business
    --- 10 years of total experience with 4 years of post-graduate experience in management consulting, corporate strategy, financial services or global product strategy
    --- Experience in and a passion for payments and fintech
    --- Strong acumen in multinational corporate strategy, specifically in financial services, payments and fintech
    --- Ability to independently lead and manage projects with multiple work streams, with proven leadership success over a wide variety of functional business problems
    --- Excellent cross-functional collaboration capabilities
    --- Ability to structure and manage complex cross-enterprise projects and processes with multiple stakeholders
    --- Strong global business acumen and ease of communicating cross-culturally
    --- Passionate about working with colleagues across the globe to develop go-to-market and growth strategies for a rapidly growing business unit
    --- Superior analytical and problem solving skills, with demonstrated intellectual and analytical rigor
    --- Ability to clearly communicate compelling messages to management and external business partners globally
    --- Self-starter, team oriented, collaborative, and driven
    --- Top communication skills, including oral, writing and presentation capabilities Work Hours: Varies upon the needs of the department.Travel Requirements: This position requires travel5-10% of the time.Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 155,400.00 to 202,000.00 USD, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Keywords: Visaitalia, San Francisco , Director, Go-To-Market Strategy, Executive , San Francisco, California

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