Senior Director/Director - Product Marketing
Company: Scribd Inc.
Location: San Francisco
Posted on: January 26, 2023
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Job Description:
At Scribd (pronounced "scribbed"), we believe reading is more
important than ever. Join our cast of characters as we work to
change the way the world reads by building the world's largest and
most fascinating digital library: giving subscribers access to a
growing collection of ebooks, audiobooks, magazines, documents,
Scribd Originals, and more. In addition to works from major
publishers and top authors, our community includes over 1.9 M
subscribers in nearly every country worldwide.Have you heard about
our future of work program,Scribd Flex? As a key principle, we
embrace flexibility and allow employees, in partnership with their
manager, to choose the work-style that best suits their individual
needs and preferences. And, we create intentional in-person moments
with each other that build culture and connection.About the team
and the role: We are looking for an experienced product marketing
leader to come lead and build our product marketing team. This
leader will partner with a passionate team of product, engineering,
design and marketing storytellers focused on creating an experience
that encourages the consumption of the written and spoken word. The
PMM team will champion the voice of our customer and develop GTM
strategies to reach and engage them. This team will also oversee
integrated marketing campaigns that bring our Scribd published
ebooks, audiobooks and content to life.More about the team:PMM team
sits at center of marketing, product, design, user research and
engineering and is responsible for the increased adoption and
engagement of our products and featuresThis is a new team at Scribd
and part of your role will be to educate the organization and build
out the product marketing function.About you:---You are curious.
Your curiosity leads you to better understand how customers think
and behave.---You are collaborative. You know how to work closely
within your own team but seek to collaborate with partners across
the org.---You are a builder. You know how to introduce and
implement functional team frameworks to guide strategy and
execution. You are energized by building new relationships---You
are quantitatively and qualitatively savvy. You know how to
interpret data and use it to inform your
thinking.Responsibilities/What you will do: ---Lead, coach and
mentor team of product marketers while working to build strong
cross-functional relationships with marketing, product, analytics,
design and engineering partners---Proactively, opportunistically
and consistently provide market, competitive and user
insights---Develop segmentation that is actionable and leads to
increased subscription conversion---Drive innovation and
differentiation across the bundle of products that we
offer---Translate brand positioning and drive segmentation,
pricing, and messaging work throughout the product
experience---Partner with product to develop strategies and tactics
to increase engagement and retention---Develop marketing strategies
to educate users and subscribers on the benefits and value of the
product---Own full-funnel go-to-market strategies for new and
existing features and products---Collaborates with each marketing
channel to evaluate and soundly guide their independent planning
strategies---Working proactively to be a thought leader in
understanding of our market, customers, and productWe're looking
for/Requirements:---8-10 years of experience in product
marketing---Proven track record of successfully leading,
influencing and collaborating with cross-functional teams.---Have a
growth mindset and strong desire to learn, grow, and take on new
challenges.Experience in growth stage companies and experience in
launching large scale products in existing and new markets.Ideally,
you have/Bonus points:---Experience building out a new
function---Knowledge of the publishing and/or content marketing
industryAt Scribd, your base pay is one part of your total
compensation package. For this position, the reasonably expected
salary ranges from $187K - $236.5K [in the highest US geographic
market] to $131K - $165.5K [in the lowest US geographic market] for
the level at which this job has been scoped. Your base pay will
depend on several factors, including your experience,
qualifications, education, location, and skills. In the event that
you are considered for a different level, a higher or lower pay
range would apply. This position is also eligible for an annual
performance bonus, competitive equity, and a comprehensive benefits
package including matching 401K.Benefits, Perks, and Wellbeing at
Scribd*Benefits/perks listed may vary depending on the nature of
your employment with Scribd and the geographical location where you
work.--- Healthcare Insurance Coverage (Medical/Dental/Vision):
100% paid for employees --- 12 weeks paid parental leave---
Short-term/long-term disability plans ---401k/RSP matching---
Tuition Reimbursement--- Learning & Development
programs---Quarterly stipend for Wellness, Connectivity & Comfort
---Mental Health support & resources ---Free subscription to Scribd
+ gift memberships for friends & family--- Referral Bonuses ---
Book Benefit--- Sabbaticals --- Company wide events--- Team
engagement budgets--- Vacation & Personal Days--- Paid Holidays (+
winter break)--- Flexible Sick Time--- Volunteer Day---Company-wide
Diversity, Equity, & Inclusion programs Want to learn more about
life at Scribd?
---------------------------------------------------------------------------------------------------------------------------We
want our interview process to be accessible to everyone. You can
inform us of any reasonable adjustments we can make to better
accommodate your needs by emailing accommodations@scribd.com about
the need for adjustments at any point in the interview
process.Scribd is committed to equal employment opportunity
regardless of race, color, religion, national origin, gender,
sexual orientation, age, marital status, veteran status, disability
status, or any other characteristic protected by law. We encourage
people of all backgrounds to apply, and believe that a diversity of
perspectives and experiences create a foundation for the best
ideas. Come join us in building something
meaningful.---------------------------------------------------------------------------------------------------------------------------Remote
employees must have their primary residence in:Arizona, California,
Colorado, Connecticut, Delaware, DC, Florida, Hawaii, Iowa,
Massachusetts, Michigan, Missouri, Nevada, New Jersey, New York,
Ohio, Oregon, Tennessee, Texas, Utah, Vermont, Washington, Ontario
(Canada), British Columbia (Canada), or Mexico. *This list may not
be complete or accurate, and candidates should speak with their
recruiter about their specific location for remote
work.#LI-Remote
Keywords: Scribd Inc., San Francisco , Senior Director/Director - Product Marketing, Executive , San Francisco, California
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