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Senior Director/Director - Product Marketing

Company: Scribd Inc.
Location: San Francisco
Posted on: January 26, 2023

Job Description:

At Scribd (pronounced "scribbed"), we believe reading is more important than ever. Join our cast of characters as we work to change the way the world reads by building the world's largest and most fascinating digital library: giving subscribers access to a growing collection of ebooks, audiobooks, magazines, documents, Scribd Originals, and more. In addition to works from major publishers and top authors, our community includes over 1.9 M subscribers in nearly every country worldwide.Have you heard about our future of work program,Scribd Flex? As a key principle, we embrace flexibility and allow employees, in partnership with their manager, to choose the work-style that best suits their individual needs and preferences. And, we create intentional in-person moments with each other that build culture and connection.About the team and the role: We are looking for an experienced product marketing leader to come lead and build our product marketing team. This leader will partner with a passionate team of product, engineering, design and marketing storytellers focused on creating an experience that encourages the consumption of the written and spoken word. The PMM team will champion the voice of our customer and develop GTM strategies to reach and engage them. This team will also oversee integrated marketing campaigns that bring our Scribd published ebooks, audiobooks and content to life.More about the team:PMM team sits at center of marketing, product, design, user research and engineering and is responsible for the increased adoption and engagement of our products and featuresThis is a new team at Scribd and part of your role will be to educate the organization and build out the product marketing function.About you:---You are curious. Your curiosity leads you to better understand how customers think and behave.---You are collaborative. You know how to work closely within your own team but seek to collaborate with partners across the org.---You are a builder. You know how to introduce and implement functional team frameworks to guide strategy and execution. You are energized by building new relationships---You are quantitatively and qualitatively savvy. You know how to interpret data and use it to inform your thinking.Responsibilities/What you will do: ---Lead, coach and mentor team of product marketers while working to build strong cross-functional relationships with marketing, product, analytics, design and engineering partners---Proactively, opportunistically and consistently provide market, competitive and user insights---Develop segmentation that is actionable and leads to increased subscription conversion---Drive innovation and differentiation across the bundle of products that we offer---Translate brand positioning and drive segmentation, pricing, and messaging work throughout the product experience---Partner with product to develop strategies and tactics to increase engagement and retention---Develop marketing strategies to educate users and subscribers on the benefits and value of the product---Own full-funnel go-to-market strategies for new and existing features and products---Collaborates with each marketing channel to evaluate and soundly guide their independent planning strategies---Working proactively to be a thought leader in understanding of our market, customers, and productWe're looking for/Requirements:---8-10 years of experience in product marketing---Proven track record of successfully leading, influencing and collaborating with cross-functional teams.---Have a growth mindset and strong desire to learn, grow, and take on new challenges.Experience in growth stage companies and experience in launching large scale products in existing and new markets.Ideally, you have/Bonus points:---Experience building out a new function---Knowledge of the publishing and/or content marketing industryAt Scribd, your base pay is one part of your total compensation package. For this position, the reasonably expected salary ranges from $187K - $236.5K [in the highest US geographic market] to $131K - $165.5K [in the lowest US geographic market] for the level at which this job has been scoped. Your base pay will depend on several factors, including your experience, qualifications, education, location, and skills. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for an annual performance bonus, competitive equity, and a comprehensive benefits package including matching 401K.Benefits, Perks, and Wellbeing at Scribd*Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.--- Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees --- 12 weeks paid parental leave--- Short-term/long-term disability plans ---401k/RSP matching--- Tuition Reimbursement--- Learning & Development programs---Quarterly stipend for Wellness, Connectivity & Comfort ---Mental Health support & resources ---Free subscription to Scribd + gift memberships for friends & family--- Referral Bonuses --- Book Benefit--- Sabbaticals --- Company wide events--- Team engagement budgets--- Vacation & Personal Days--- Paid Holidays (+ winter break)--- Flexible Sick Time--- Volunteer Day---Company-wide Diversity, Equity, & Inclusion programs Want to learn more about life at Scribd? ---------------------------------------------------------------------------------------------------------------------------We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing about the need for adjustments at any point in the interview process.Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.---------------------------------------------------------------------------------------------------------------------------Remote employees must have their primary residence in:Arizona, California, Colorado, Connecticut, Delaware, DC, Florida, Hawaii, Iowa, Massachusetts, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Tennessee, Texas, Utah, Vermont, Washington, Ontario (Canada), British Columbia (Canada), or Mexico. *This list may not be complete or accurate, and candidates should speak with their recruiter about their specific location for remote work.#LI-Remote

Keywords: Scribd Inc., San Francisco , Senior Director/Director - Product Marketing, Executive , San Francisco, California

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