Creative Director, Enterprise Brand
Company: University of California San Francisco
Location: San Francisco
Posted on: January 26, 2023
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Job Description:
Job SummaryThe Creative Director, Enterprise Brand, is a
creative visionary, a strategic thinker and an inspiring and
engaging team leader. They are the primary creative lead, working
with stakeholders and strategic partners, to define and drive the
creative interpretation of UCSF's brand platform and system, its
creative expression and application. The Director leverages their
deep background in brand design systems, brand story and digital,
print and experience design to lead brand identity initiatives;
create effective, holistic solutions for scale across the
enterprise; and develop concepts and creative expressions that
bring UCSF's brand promise to life. They lead through influence and
have an exceptional affinity for creative collaboration and
diplomacy in a highly-matrixed environment.
The position reports to the Executive Director, Enterprise Brand
and Brand Strategy Group Lead; oversees and guides UCSF's visual
storytelling team of at least 4 creative FTEs; and directs and
manages a network of freelance design resources. The Director
brings an energetic, can-do attitude and a high level of initiative
and drive to inspire others through original and aspirational brand
executions. As the chief creative advisor for senior leaders and
partners, they deliver solutions that build cohesiveness for the
brand family while celebrating individual expression. They are a
dynamic, resourceful, driven creative collaborator - balancing
hands-on work with directing and managing others. Calm under
pressure, they are an adaptive, flexible team player and have a
high degree of comfort working through ambiguity in a
deadline-driven environment.
Responsibilities include, but are not limited to:
The Creative Director recommends changes to policies and practices,
both at the department and at the enterprise level. They identify
risks and respond accordingly, provide priority setting and
workflow analysis. This role analyzes and resolves problems,
interprets policies (e.g., fiscal management, HR, contracts and
grants, resource management in defined areas) and demonstrates
solid subject matter knowledge. They exercise judgment within
defined procedures and policies to determine appropriate
action.
As a member of the Office of Communications' (OOC) broader
leadership team-the Communications Leadership Council-the Director
is a generous and collaborative leader who can create alignment in
a decentralized, matrixed environment, and can influence outcomes
by means of vision, credibility, and domain expertise independently
of positional authority. They must be a person of integrity whose
beliefs and actions align with, and advance, UCSF's mission, PRIDE
values , and stated policy goals, including its strong commitment
to diversity, equity, inclusion, and anti-racism.
To see the salary range for this position (we recommend that you
make a note of the job code and use that to look up): TCS
Non-Academic Titles Search (ucop.edu)
Please note: The compensation ranges listed online for roles not
covered by a bargaining unit agreement are very wide, however a job
offer will typically fall in the range of 80% - 120% of the
established mid-point. An offer will take into consideration the
experience of the final candidate AND the current salary level of
individuals working at UCSF in a similar role.
For roles covered by a bargaining unit agreement, there will be
specific rules about where a new hire would be placed on the
range.
To learn more about the benefits of working at UCSF, including
total compensation, please visit:
https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html
As UCSF's enterprise communications team, the Office of
Communications provides comprehensive and coordinated leadership in
planning, creating and implementing integrated strategies across
all media to foster increased awareness and support of UCSF's
mission, vision, accomplishments and strategic priorities among its
diverse internal and external constituencies. It serves as the
official voice of UCSF to regional, state, national and
international news media. In the midst of significant expansion,
the OOC is adding new capabilities and staff in order to better
serve the growing needs of UCSF's mission and strategic
initiatives.
UCSF's Brand Strategy unit defines, drives and promotes UCSF's
brand platform, brand family and story to be meaningful,
differentiated and salient. It creates and shapes content to
deliver experiences consistent with UCSF's brand promise. It
cultivates new audiences, fostering and deepening engagement to
promote preference. And it leads enterprise alignment and
orchestration, governance and best practices at the enterprise
brand level.Required Qualifications
In addition to our PRIDE values, UCSF is committed to equity - both
in how we deliver care as well as our workforce. We are committed
to building a broadly diverse community, nurturing a culture that
is welcoming and supportive, and engaging diverse ideas for the
provision of culturally competent education, discovery, and patient
care. Additional information about UCSF is available at
diversity.ucsf.edu
Join us to find a rewarding career contributing to improving
healthcare worldwide.The University of California San Francisco is
an Equal Opportunity/Affirmative Action Employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, age, protected veteran or disabled status, or
genetic information.OrganizationCampusJob Code and Payroll
Title000471 MARKETING MGR 1Job CategoryMarketing / Communications,
Supervisory / ManagementBargaining Unit99 - Policy-Covered (No
Bargaining Unit)Employee ClassPercentage100%LocationMission Bay
(SF)ShiftDays8 HoursGenerally Mon-Fri, 8:30 am - 5:30 pm.
Availability will be expected outside of these hours, including
occasional weekend work and meeting attendance as required.
Keywords: University of California San Francisco, San Francisco , Creative Director, Enterprise Brand, Executive , San Francisco, California
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