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Senior Product Marketing Manager

Company: Human Interest
Location: San Francisco
Posted on: September 24, 2022

Job Description:

Human Interest is on a mission to ensure that people in all lines of work have access to retirement benefits. Nearly half of all working Americans are not saving enough for their future because they are employed by a company that doesn't offer a retirement plan. Human Interest is changing that by making it affordable and accessible for small and medium sized businesses to offer employees a path to financial independence through retirement savings.Our values (the guiding principles that reflect our view on what's important and what's right): In it for customers, autonomous & accountable, outcomes driven, inclusive collaboration, and decisive.Human Interest is rapidly expanding to help more businesses offer retirement benefits to their employees and we need an experienced product marketer to help us evolve our segmentation, positioning, messaging, and product strategy to maximize the value we deliver to our customers.We are building the product marketing function at Human Interest and as one of the first hires on this team, you will play a pivotal role in helping to define our strategy. This is a highly cross-functional position that will partner with our Marketing, Revenue, Product Management, Product Design, and Customer Success teams on a day-to-day basis to ensure they have the resources they need to communicate our value proposition and differentiation. Top candidates for this role will be obsessed with our customers and endlessly advocate for better ways to reach and serve them.What you get to do every day

  • Perform extensive and ongoing analysis to gain a greater and deeper understanding of our target customers and identify strategic segments and messaging opportunities
  • Build a market and customer insights engine that delivers analysis and key findings to the entire company
  • Develop and continually evolve key artifacts that define our market, offering, and value, including our segmentation, personas, messaging, and positioning
  • Determine how to help employers and employees get more out of our product, highlighting the benefits and capabilities that differentiate us
  • Lead our go-to-market strategy as we evolve our offering, including naming, positioning, and launch marketing
  • Inform and influence our product and service roadmaps, collaborating closely with Product Management, Product Design, and Revenue to identify customer needs, gaps and opportunitiesWhat you bring to the role
    • 6+ years of marketing experience with at least 3 years in product marketing or product management
    • Experience growing strategic B2B market segments with best practices you can implement on day one
    • An obsession with customers and data
    • A talent for identifying, communicating, and delivering value
    • Ability to influence all teams and levels across the company
    • Strong quantitative and qualitative analytical abilities
    • Superior organization and time management skills
    • Experience marketing to both businesses and consumers is a plusPlease feel free to apply to this position even if you do not meet 100% of the requirements listed above.Why you will love working at Human InterestMission - Highly collaborative startup dedicated to supporting employee engagement and growth. It's an opportunity to help solve one of the biggest unsolved problems in America: saving for retirement.Compensation -The salary range for this role is between $115,000 - $160,000. This information reflects a base salary range for this position based on current market data, and may vary by location. Exact compensation will be determined by the candidates' skills, experience, and other relevant factors. This position may also be eligible for additional incentives such as equity awards, short-term incentives, or sales compensation.Benefits -
      • A great 401(k) plan: our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation.
      • Employees also receive 100% paid employee health, vision, and dental premiums; dependent premiums are covered at 50%.
      • Generous PTO and parental leave policies.
      • Monthly work from home stipend; annual wellness stipend.
      • Employee Resource Groups including Veterans, Lift Ev'ry Voice, Pride, LatinX, Families, and Women in Tech.
      • Fun online and regional events and celebrations and department and company-wide offsites.
      • The vast majority of our positions can be 100% remote.
        About Human Interest:We're a high-growth, Series D-funded company that's changing the retirement industry. Named one of America's Best Startup Employers by Forbes, one of the Best Places to Work by the San Francisco Business Times, and a Top Company by Y Combinator, we've raised $337M and are backed by leading investors, including TPG (The Rise Fund), SoftBank, Glynn Capital, NewView Capital, USVP, Wing, Uncork, and others.Inclusive collaboration makes us a better businessHuman Interest is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran or military status, pregnancy, or any other characteristics protected under federal, state, or local laws.Human Interest employees must adhere to the Company's security policies and Code of Ethics.Please note Human Interest does not accept unsolicited resumes from any source other than directly from candidates. We will not consider resumes from vendors including and without limitation search firms, staffing agencies, fee-based referral services, and recruiting agencies. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment-qualified applicants with arrest and conviction records. We comply with CCPA guidelines. See more: https://humaninterest.com/disclosures#LI-AB1

Keywords: Human Interest, San Francisco , Senior Product Marketing Manager, Executive , San Francisco, California

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