Director, Cultural Marketing
Company: Upwork
Location: San Francisco
Posted on: August 7, 2022
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Job Description:
Upwork ($UPWK) is the world's work marketplace. We serve
everyone from one-person startups to over 30% of the Fortune 100
with a powerful, trust-driven platform that enables companies and
talent to work together in new ways that unlock their
potential.
Last year, more than $3.3 billion of work was done through Upwork
by skilled professionals who are gaining more control by finding
work they are passionate about and innovating their careers.
Upwork is at the forefront of how the world of work is changing,
and there's no better time to join than now. We're looking for a
senior-level brand leader who is a proven strategic and creative
thinker to lead our Cultural Marketing team. The ideal candidate
has their finger on the pulse of culture, is willing to take risks,
and will build deep partnerships across the organization to bring
our brand to life in every single customer touchpoint.
As the Director, Cultural Marketing, you'll manage a team of brand
marketers focused on building cultural relevance through cultural
strategy and programs, social media, influencer marketing, and
brand partnerships. This strategic leader will shape a cultural
marketing strategy that elevates the Upwork brand, winning the
hearts and minds of our target audiences around the world. You will
report to the Senior Director, Brand Marketing.
Your Responsibilities
What It Takes To Catch Our Eye
Come change how the world works.
At Upwork, you'll shape talent solutions for how the world works
today. We are a remote-first organization working together to
create exciting remote work opportunities for a global community of
professionals. While we have physical offices in San Francisco and
Chicago, currently we also support hiring of corporate full-time
employees in 19 states in the United States. Please speak with a
member of our recruitment team to determine whether you are located
in a state in which we are hiring corporate full-time
employees.
Our vibrant culture is built on shared values and our mission to
create economic opportunities so that people have better lives. We
foster amazing teams, put our community first, and have a bias
toward action. We encourage everyone to bring their whole selves to
work and grow together through development opportunities,
mentorship, and employee resource groups. Oh yeah, we've also got
amazing benefits.
Check out our Life at Upwork page to learn more about the employee
experience.
Upwork is proudly committed to recruiting and retaining a diverse
and inclusive workforce. As an Equal Opportunity Employer, we never
discriminate based on race, religion, color, national origin,
gender (including pregnancy, childbirth, or related medical
condition), sexual orientation, gender identity, gender expression,
age, status as a protected veteran, status as an individual with a
disability, or other applicable legally protected
characteristics.
Keywords: Upwork, San Francisco , Director, Cultural Marketing, Executive , San Francisco, California
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