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Director, Cultural Marketing

Company: Upwork
Location: San Francisco
Posted on: August 7, 2022

Job Description:

Upwork ($UPWK) is the world's work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.3 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

Upwork is at the forefront of how the world of work is changing, and there's no better time to join than now. We're looking for a senior-level brand leader who is a proven strategic and creative thinker to lead our Cultural Marketing team. The ideal candidate has their finger on the pulse of culture, is willing to take risks, and will build deep partnerships across the organization to bring our brand to life in every single customer touchpoint.

As the Director, Cultural Marketing, you'll manage a team of brand marketers focused on building cultural relevance through cultural strategy and programs, social media, influencer marketing, and brand partnerships. This strategic leader will shape a cultural marketing strategy that elevates the Upwork brand, winning the hearts and minds of our target audiences around the world. You will report to the Senior Director, Brand Marketing.

Your Responsibilities

  • Build, lead, and inspire a world-class team of brand marketers focused on building brand love and cultural relevance through brand programs that scale the Upwork brand above and beyond brand advertising
  • Lead our cultural strategy, social media, influencer marketing, and brand partnerships, inclusive of culture and entertainment partnerships, sponsorships, and product placement, and forge strong partnerships with our media partners, agencies, studios, networks, producers, and influencers
  • Inspire your team to unlock and craft compelling human and cultural stories to build a culturally relevant, human centered brand and fight for creative, edgy, on-brand ideas, engage in rigorous debate in the pursuit of great work, and roadblocks to ensure that Upwork breaks through and ensures our brand resonates emotionally in culturally relevant human moments
  • Drive the development of cultural marketing brand briefs that capture customer and human insights, collaborate closely with Creative Strategy and Creative, and champion the work throughout the process.
  • Lead your team through ideation and execution to deliver cultural marketing programming and collaborate and partner closely with a dynamic team of marketers, in-house and agency creatives, product experts and other leaders throughout the company to bring our brand to life.
    What It Takes To Catch Our Eye
    • Deep background as a account director and people leader at a brand or creative agency, consultancy, or a company's internal brand marketing team, including in-house brand experience
    • Strong track record and experience in culture and entertainment brand marketing, social media, and influencer marketing and ability to develop long-term brand and creative strategies that fuel cultural relevance, breakthrough work and business growth.
    • A "can do" attitude and proven track record of inspiring creative thinking
    • Proven ability to develop and establish leadership alignment
    • Highly skilled in developing brand campaigns that create a strong human connection for technology brands.
    • Marketplace or tech company experience is a plus.
      Come change how the world works.

      At Upwork, you'll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals. While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees.

      Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. Oh yeah, we've also got amazing benefits.

      Check out our Life at Upwork page to learn more about the employee experience.

      Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Keywords: Upwork, San Francisco , Director, Cultural Marketing, Executive , San Francisco, California

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