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Marketing Automation Manager

Company: Mirantis
Location: Campbell
Posted on: August 7, 2022

Job Description:

Company Description

Mirantis helps organizations ship code faster on public and private clouds. The company provides a public cloud experience on any infrastructure from the data center to the edge. With Lens and the Mirantis Cloud Native Platform, Mirantis empowers a new breed of Kubernetes developers by removing infrastructure and operations complexity and providing one cohesive cloud experience for complete app and devops portability, a single pane of glass, and automated full-stack lifecycle management with continuous updates.

Mirantis serves many of the world's leading enterprises, including Adobe, DocuSign, Liberty Mutual, PayPal, Reliance Jio, Societe Generale, Splunk, and Volkswagen. Learn more at www.mirantis.com.

Job Description

The Marketing Automation Manager will be responsible for bringing strategy, best practices, and operational excellence, and performance around our Marketing Automation platform and the Email channel. This crucial role will own our Pardot instance and work in close partnership with Operations and Campaigns teams to oversee our Lifecycle Marketing, Automation, and Database strategies. A successful candidate will have worked in fast paced and collaborative environments while having the channel expertise to act autonomously and create iterative improvements to processes.

Main Responsibilities

  • Lead stakeholder in global email marketing strategy working in close partnership with Operations, Campaigns, and Demand Gen teams
  • Manage lifecycle automation processes including lead scoring, nurture streams, database enrichment, reporting, and more
  • Execute program and email builds, ad-hoc reporting, and campaign optimization
  • Contribute to database growth, cleaning, and segmentation strategies
  • Conduct A/B tests to optimize email sends for open & click rates while closely monitoring delivery and inbox deliverability rates
  • Use a data driven approach for improving performance of the email channel beyond email platform KPIs
  • Manage marketing automation processes including lead scoring, nurture streams, database enrichment, reporting, and more
  • Create process for campaign intake in collaboration with Project Management team
    Qualifications
    • 3-4 year of B2B Marketing experience ideally within Tech/SaaS
    • 3-4 years of experience using a Marketing Automation platform like Pardot, Marketo, or Hubspot
    • 2 years of experience using Salesforce CRM
    • Knowledge of privacy regulations such as GDPR, CCPA, as well as commercial emailing regulations such as CAN-SPAM and CASL
    • Strong analytical skills with experience in platforms like Google Analytics or BI tools such as Looker or Tableau
    • Intermediate experience with HTML and CSS
      Additional Information

      What does Mirantis offer you?
      • Work with an established leader in the cloud infrastructure industry.
      • Work with exceptionally passionate, talented and engaging colleagues, helping Fortune 500 and Global 2000 customers implement next-generation cloud technologies.
      • Be a part of cutting-edge, open-source innovation.
      • Thrive in the high-energy environment of a young company where openness, collaboration, risk-taking, and continuous growth are valued.
      • Receive a competitive compensation package with strong benefits plan and stock options.
        Mirantis ranked in the top 50 of G2's Best IT Cloud Products of 2021!

Keywords: Mirantis, San Francisco , Marketing Automation Manager, Executive , Campbell, California

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