Demand Generation Manager

Company: RingCentral
Location: Belmont
Posted on: August 7, 2022

Job Description:

What if you could change the way the world communicates? What if you could share that story with the world? What if you had the freedom of a startup and the resources of a global enterprise? You'd break new ground. Raise the bar for performance. And do career-defining work. That's exactly the kind of environment we're building together at RingCentral. RingCentral's cloud-based communications platform connects more than 2 million users around the world, in ways that bring people, ideas, companies and customers together. We're the largest and fastest-growing pure-play provider in our space - growing at more than 30% every year, with a market capitalization of over $18 billion! Our Marketing team uses data, strategy and creativity to share that story with the world in the most effective, relevant ways possible. We're as proud of our working environment as we are of our market success. You'll find all the training, opportunity and resources you could ever want here - with all the work/life benefits you expect, and none of the micromanagement. RingCentral regularly brings home Best Place To Work awards from locations all over the world, and outstanding company ratings on Glassdoor and Comparably! RingCentral surrounds you with world-class technology and talent, in a people-first environment built from the ground up to help you do the best work of your career. We're not just changing the nature of communication and teamwork. We're winning, together. We're looking for an experienced Demand Generation Manager to join our team to help accelerate revenue growth within SMB. In this role, you'll define, develop, and manage marketing programs with the goal of increasing customer satisfaction, loyalty, growth, and revenue. We need a strategist who is comfortable leading a wide variety of initiatives and working with multiple systems, teams, and KPIs in a fast-paced environment. - Responsibilities:

• Webinars: initiate and manage regular webinars, in collaboration with internal stakeholders (marketing, sales, customer support, content, product management, etc.) for SMB
• Develop benchmark criteria to measure the effectiveness of our webinar strategy and implement improvements as required
• Conduct, gather and analyze market research to identify new lead generation opportunities and channels that support our KPIs
• Own our content syndication strategy and 3rd party partner relationships
• Own the performance analysis and optimization of your demand gen/lead gen channels
• Manage and support multi-channel marketing programs that grow acquisition revenue within the SMB base Qualifications and skills:
  • Bachelor's degree with Marketing focus
  • 5+ years in demand generation and webinar program marketing roles
  • Proven ability to partner with and influence cross-functional teams (Sales, Customer Success, Sales Ops, Product, Creative, etc)
  • Background in working collaboratively with Analytics, Marketing Ops, Finance, and other teams
  • Excellent attention to detail, project management, and organizational skills
  • Goals and results driven. Highly motivated with a sense of urgency and willingness to adjust in a fast-paced team environment
  • Strong webinar platform webinar experience
  • Ability to multitask, prioritize, and problem solve
  • Proven ability to translate data into strategic insights that drive successful marketing programs
  • Strong written and verbal communication skills
  • Experience managing speakers, 3rd party agencies and partners
  • Salesforce and Marketo (or equivalent marketing automation platform) experience a plus About RingCentral RingCentral is the worldwide leader in cloud-based communications. Our software communications platform delivers phone, group chat, mobile communications, video calls, videoconference, contact center and AI-driven digital engagement. It's a powerful, global presence that allows businesses to communicate anywhere, anytime with anyone. - RingCentral is headquartered in Belmont, California and has offices around the world. RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Keywords: RingCentral, San Francisco , Demand Generation Manager, Executive , Belmont, California