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Creative Director, Copy

Company: Upwork
Location: San Francisco
Posted on: August 6, 2022

Job Description:

Upwork ($UPWK) is the world's work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.3 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

As the Creative Director, Copy, you will join our in-house team of conceptual problem solvers responsible for defining Upwork's brand voice and character through innovative campaigns. Working alongside the Creative Director, Art, you will embrace big ideas that drive business objectives. You will guide a team of writers while remaining hands-on with the work, always seeking to set a higher standard for creative copy.

Your Responsibilities

  • Work alongside the Creative Director of Art to build creative pairings and direct concept and campaign development.
  • Build and lead a team of 7+ conceptual creatives and marketing copywriters. Be as much a leader as a hands-on contributor to high-level campaign work varying from TV, to activations, to products.
  • Define, iterate, and implement our brand vision, benefits, character, and positioning company wide.
  • Autonomously run all aspects of assigned projects with minimal direction and collaborate with and present directly to business owners.
  • Clearly and confidently communicate and present copy decisions, gather and implement feedback from project owners and designers, and handle project owner's expectations.
  • Work closely with strategic partners across marketing, product and design, and apply business and customer insights to create original and innovative concepts.
    What It Takes To Catch Our Eye
    • An outstanding portfolio demonstrating the skills above. Please include a link to your portfolio; applicants without a portfolio will not be considered.
    • Experience developing a group of creatives and presenting to business leadership.
    • Standout collaborator with a track record of working across subject areas.
    • A mix of agency and in-house experience is a plus.
    • Strong conceptual abilities.
      Come Change How The World Works.

      At Upwork, you'll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals. While we have physical offices in San Francisco and Chicago, currently we also hire full-time employees in 19 states in the United States.

      Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. Oh yeah, we've also got amazing benefits.

      Check out our Careers page to learn more about the employee experience.

      Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Keywords: Upwork, San Francisco , Creative Director, Copy, Executive , San Francisco, California

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